Episode 24

When Life Calls: How to Scale Back Your Business to Work Less with Grace -24

In this captivating episode of Authenticity Amplified, join host Shawna Rodrigues as she explores unique challenges solopreneurs face when life demands a scaling back of work hours. How can one effectively manage their business without compromising quality? Shawna, herself navigating a personal health journey, shares her insights and experiences in strategizing a transition to fewer work hours while maintaining business vitality. Uncover practical tips on assessing obligations, reducing stress, and setting sustainable systems in place. Whether it's unexpected life changes or a conscious choice for better work-life balance, this episode is a treasure trove of guidance for entrepreneurs wanting to keep their business thriving with less time. Tune in to learn how to gracefully and effectively navigate this crucial aspect of entrepreneurship.

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Transcript

NOTE:

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Shawna Rodrigues [:

What would you do if tomorrow you had to cut your work hours in half? Just like that. Or if, like me, you had the advantage of having a little bit notice and it had to happen in a couple weeks or next month. Is that something you could easily do? As solopreneurs, we are taught how to grow our businesses, how to make things bigger, how to do more. We're not often taught how to do less and how to scale things back, especially when life hits us with things that kind of force our hand and make it so we need to do that. And as solopreneurs, it's a much different story than when we had full time jobs and were able to turn the work over to somebody else or had a supervisor that it was their problem to figure out. Right? You don't have the same resources. So that is what we're gonna talk about today.

Shawna Rodrigues [:

How do you scale back when you need to? It's also a good conversation to just think about knowing what things you can do less of if you want us to go back for other reasons as well. I am glad you are here. Welcome to Authenticity Amplified, your resource for attracting and connecting to your ideal client, the go to podcast for entrepreneurs on the go to grow their business. I'm your host, Shawna Rodriguez, podcast strategist and the founder of the Solopreneur Sisterhood. I'm here to bring community to the entrepreneurial journey and learn alongside you as we tap into knowledge and insights from experts to help you grow your business. I know how much effort you put into your business and this is useful and practical information coming straight to you wherever you are whenever you have the time to listen. Today, we're going to talk about something that's very important to consider. How do you scale back? How do you make it so that you have to work less hours when something hits you sideways and you don't really have a choice about it? If you were here last week, you were here for when I shared my news that I recently had a diagnosis of breast cancer.

Shawna Rodrigues [:

And the biggest question I had when it came to that, because I knew I'd make it to the other side.

Shawna Rodrigues [:

I also knew that it's something that takes a lot of time and energy to take care of, and I run my own business. So consequently, I need a lot of time and energy for my business, and there's a lot of time and energy I need for my health.

Shawna Rodrigues [:

That's a hard thing to try and figure out. So as I try to figure out what my solutions are going to be, I did some digging and some searching and a lot of reflection on how I could possibly make things go smoothly for me in making these decisions and making the shifts I need to make for my business. And that's what I wanna share with you today.

Shawna Rodrigues [:

So as you look forward, you could have an idea of what you might need to do, and you might have an idea of what you can do in advance so that you are able to scale back if that should ever need to happen.

Shawna Rodrigues [:

Or if you decide that's something you just wanna do because that's something you wanna do. There are different types of situations in which you need to take stock of your business and try to figure out how you can scale back. Some of them, like the situation I'm in, gives you a little bit of time before you have a scheduled surgery, before you're gonna be out on maternity leave, before you're going to have a more scheduled time off. There are other things that happen quickly and you don't have a lot of time to reflect and focus and figure things out. So that's why it's important to take stock when you do have a little bit more time to figure out what would you do if you need to scale back suddenly, and what are your resources to keep your business running and keep the life breathing into it if you need to be away from it. So that first step of taking stock is something you might be able to do regularly so that you're ready to do it when it happens. I was very fortunate that the diagnosis that I got came right towards the beginning of the year.

Shawna Rodrigues [:

And so I was doing all of my closeout for the year before and had a lot of things available to me to be easily able to rifle through, look through, and know exactly what I spent on certain things last year, exactly what I'd spent on contractors, what services they provided, exactly what I was spending on different services I was using, and what was needed and to be able to take stock a lot simpler and very easily because I was doing all of my year end paperwork. So doing that regularly, which we've all heard is an important part of having our own business, right, makes us that taking stock can be something that can be a quicker process. And when life happens and things happen quickly, it's nice when you can do that quickly. The primary areas that I look at when I assess my business to make these decisions and figure out what I need to shift and what I need to do differently was first, I started with the monetary systems and understanding what my obligations were and what were essential. And so a lot of us looking at what the obligations were and monetary was first. Then I looked at my staff that are largely contracted and that support system, what my minimum obligation was to them, what I have been paying them consistently, what I need to do to keep them because I didn't wanna lose staff when I was going to be away for a period or working less for a period. So what needed to happen to keep those together? So assessing what the obligations and needs were in that area, and then really look at my clients and understand my different contracts. I do a couple things with my business.

Shawna Rodrigues [:

I have my podcast network, which you may be the most familiar with since you're watching my podcast. I also have a solopreneur sisterhood that we're working on launching, and I also have contracts that I do with coaching and some consulting. So I need to look at all these different areas and look at what my obligations were to them, how many meetings I had told via contracts that I would be holding regularly with the different client groups, what I need to accomplish, what I had in the pipeline for podcasts that were going to be launched and started, what I already have the obligations of the current podcast, what things could be scaled back, what things couldn't be scaled back, which we'll get to. But first, it was just looking at what those obligations were and how much my bandwidth was being taken up by that. I actually there was that the Don Martell book about buying back your time, And it had a thing about measuring, like, two weeks of your your work week to, like, see exactly what you spend your time on.

Shawna Rodrigues [:

And that's a great thing to do to start taking stock of what you're spending your time on and where your energy is going just in general for your business. And it was something that I planned on doing mid January, but things shifted very quickly with my diagnosis. And so my focus was in much different places than it would have normally been with my business. And it would have been nice had I done that, like, early December because things shift in December with our podcast and way things run, so it wasn't a time to be doing it then. And then by time I got to the other side of that, I had a little bit of travel, and then I had a diagnosis. And so it wasn't the best time to do that. But if I'd done that time analysis of two weeks of my time to see what I spent my time on, that would have been gold because that would have been a great tool to also have with really be able to assess my obligations and what I was putting my time into to be able to better understand what things could be adjusted or not adjusted in order to do that. It was also something for me to be able to, like, assess the revenue streams where money was coming into my business and what were the biggest moneymakers and the different parts of my business to understand what things I need to try and keep viable to help keep my business open.

Shawna Rodrigues [:

So this time, it might be different for you, but for me, because of later the diagnosis and where my business is at, I'm still in the first five years, that it really needs to be a matter of keeping my business alive. And I know a lot of people might be trying to thrive and still, like, take their business to the next level, but I don't have the infrastructure with other staff to be able to do that. So I'm stepping away. That's definitely like a five-year goal, not a three-year goal where I'm at. And so not at a place that I feel like I could keep just turning over the reins and letting things go. And I feel like the folks listening to my podcast or individuals who are in those first few years of business who wanna keep their business going, but might have something that comes up with a family member, a death in the family, illness, or a need for someone that you need to be able to give attention to or need to give attention to yourself and how that may require you to kind of adjust things. And these are the things that I looked at when I was making the decisions. So the second thing that I really looked at was wanting to look at what I knew I needed to alleviate for myself the most with what was coming up for me.

Shawna Rodrigues [:

Different times, I had some stuff in the fall with a family member who needed some support with some medical stuff, and I've lost a family member and there was stuff happening there. So there was a time where I had other things that were taking me away from my business a bit.

Shawna Rodrigues [:

But at that time, it was my time that I had less of because I needed to make room for those things. But stress levels weren't a concern because I was able to give energy to those pieces and still have energy for my work and the things involved in my work. So I was able to kind of do that. I had to take care of myself and give myself grace during that period. But I knew that I could balance those pieces and move around other things to be able to not hunch about as much the stress levels, but how much time I was putting into things and trying to limit time consuming tasks and other pieces. With going into my healing journey, stress is a huge component. And so as I look at the tasks and as I look at what I need to scale back, what I really look at as the things that cause me stress. And for me, I'm definitely somebody who is a creative, somebody who's very much into ideation and building things and making things happen.

Shawna Rodrigues [:

And I love my coaching time and my interaction time with my clients. That stuff is like a positive for me and exciting thing for me.

Shawna Rodrigues [:

And what really drains me, oh, really overwhelming is having to like, move little things along to make things happen and to make sure other people are getting their work done or getting their things turned in or taking care of their pieces. And those little tasks are the things that, like, drain the energy out of me and increase my stress levels because I'm not getting those pieces done. So it's good for me to know what those things are that cause stress for me. So I know what things I should consider trying to have somebody else address or take the lead on or see what things I can get off my plate and how I can shuffle things so that I'm not dealing with stressful tasks. And if I am doing work while I'm on this healing journey, because I will be five days in the hospital and the surgeon, I talked to last week said I'll feel like four weeks.

Shawna Rodrigues [:

I feel like I've been hit by a Mack truck. That does not seem like optimal working conditions. So I will probably wanting to minimize you my work for at least that time, but I'm trying to get that buffer, that full three months when they're saying that I won't even be able to garden, that I'm able to definitely be less involved and work as little as I need and rest as much as I need to take care of my health and well-being. So that's what I'm trying to make space for and reducing the stress is very helpful. I also had a LASIK eye surgery at one point in time, and it just coincided with the death of a family member. And I know that my healing my healing was really strong and on track when I was, you know, far away where I was living and got the surgery done and things are going great. And then I had to travel to address things and take care of the service and do all those pieces.

Shawna Rodrigues [:

And my healing definitely did not maintain at the same levels. And I know that my body needs me to really pay attention to that, and I want to be very mindful of what my body needs during this time. So stress is something that I need to be very aware of. So that includes not just looking at what work is most essential, which is important as we're looking at things, but also what causes me the most stress and trying to figure out what things that I can, like, limit my involvement without compromising quality. So seeing, like, where those pieces are important. Like, is this something that causes me stress, and it's really important, so I need to keep my involvement with this? Or can I hand this off and feel confident in the quality still? Or is it something that I'm just really involved in that's causing me stress and it actually doesn't affect quality and isn't that important for the monetary piece? Because, again, we looked at, like, where the primary, sources of revenue in my business were so I could evaluate what stuff I was putting energy into based on that and see what I can actively reduce my participation in based on those things. So now that we've looked at those pieces, right, we get to get strategic, also known as ruthless, about what things can be cut. Because if you're going to half time, if you're going too much less than half time, if things are happening quickly, you have to get pretty ruthless about what you're cutting.

Shawna Rodrigues [:

And it's actually freeing in some sense because it might be and it has been that I've thought about social media. Like, is it really beneficial? Yes. I have these beautiful numbers about how much of a reach this stuff has, but does it actually have the return on investment that I want? Like, is reach really impacting getting these podcasts out there and people listening to them? Is it really impacting getting people to actually join the network? Like, what is it doing? And what are the pieces of the social media that's actually having an impact? And do I need to scale back as we teach in solopreneurs sisterhood to really focusing on one outlet? This is an opportunity to, like, slash and really focus more strategically and in one place, the energy to be doing the social media. So slash, cut, reduce, get those things done. It also means that my content creation has considerably dropped with a podcast. I have a podcast network. I have the grit show that has been where it all started. There are other complex reasons why it needs to continue in some form, which is a long conversation for a different show.

Shawna Rodrigues [:

And so stopping it wasn't something I felt was an option for me for various reasons. And this podcast is what feeds into my business. And so stopping this podcast is very hard. This being the last episode is very hard for this podcast. However, this is a great learning opportunity, right? To be able to find out as the owner of a podcast network, how well do we lead people back to our podcast? How well does it continue to bring people to us? How well do people get to know us and connect with us even if we're not continually producing new episodes? Is it actually the tool we think it is and its ability to still be present and still represent you and show people and connect with you and build that trust and build those relationships even if you aren't producing new episodes? And so we'll see in the six months I'm taking a break how that goes, or we may see that when I pick things back up in the fall, that having this backlog of content helps to bolster that and helps that to have a longer reach, a further reach and do better for the long run because you can take that break and come back to it. And there is something to be said in podcasting, which I already know that you can having backlogged content really does help because somebody finds you and they have more to listen to. And so when I come back, so it may not help me in the six months and maybe when I come back, it'll be helpful because it's not just one episode that's up, it's one episode plus the twenty four before that. So somebody can listen to it and get to know you.

Shawna Rodrigues [:

And I'll get to learn something new because I did that. But it's so hard, right? It's so hard to not be doing this podcast. It does help because we talked about stress levels. Right? And this podcast, the video portion of this podcast, if you've gone to YouTube and watched, you've noticed, especially since I think, just just in this new year, like, the video quality has tanked because of all of the recording tools are online, and I have horrible Internet. Horrible Internet.

Shawna Rodrigues [:

And so there are things that get set up to do things a little differently, but again, bandwidth. Because again, the last the last the last couple of months, I've been dealing with other things. Right? And so because of that, it has been a huge stress every time I need to record this podcast because of the video component and how integral it is because this is on YouTube. Right? And I'm curious. You'll be able to go back and see if I'm just ready to, like, yank the video and just put in a a static image with just the audio bar going across so that it's pretty much an audio podcast that's just represented on YouTube for those episodes because I feel the quality of the video, even though the editing is still good, the video is an insult to my brand and an insult to what I do. And yet it's the Internet they have no control over, which stopping for six months will give us a chance to really go to town on the local Internet. There's, like, one option here where I live. I live in a more rural mountain town, and there's literally one option.

Shawna Rodrigues [:

And other than that, we've looked into getting Starlink, but with their lag times, with the upload download that you need for doing this, that's where you get yourself in trouble with those things. So it's probably not a good option as well. It's been very frustrating, but that stress level that's definitely eliminated, but hard to be not producing this content that should be connecting with the people I'm most excited to work with, most excited to get to know, most excited to be connected to because I'm not gonna be doing this podcast for six months. That was a really hard choice, but an important one. Right? To be able to figure out where I can scale back and what I can do less of. I also eliminated being a host on Author Express. And that was a hard one because it was their fifteen minute episodes. It's a half an hour interview, and I loved the authors I met because I'm a creative and I write.

Shawna Rodrigues [:

But again, you need to get ruthless.

Shawna Rodrigues [:

And I probably should have eliminated that long before. There's two amazing women who are still hosting

Shawna Rodrigues [:

and still carrying that forward. So the legacy solos on. I just don't get to be a part of it, and you need to focus. Right? That's part of what I teach you and what I need to be able to do, but it's hard to let go of those things. And this is this ruthless opportunity to let go and focus more. And so the more you can let go of, the better off you are and to really look for things that have the higher revenue, lower stress, and the bigger impact on your business being able to carry forward and knowing what the bottom line is and building up from there where you can. So for instance, the podcast guesting workshop, love doing that, brings me a lot of joy. And I'm going to fit one more of those in before I go on leave so that I can turn that into an evergreen opportunity.

Shawna Rodrigues [:

And then as I have the energy, the time, then I can work on promoting that and do more to do with it. And it's not like an obligatory thing of, like, every week a podcast needs to come out, right, with that commitment. And so figure out the things that are less stress that you can focus on that could be potentially high revenue opportunities for you when you're doing that. So to make sure you have a sense of what in your business is working well in that regard, so you can put your energy towards those things, which leads us right into sustainable systems because that's really the fourth part is trying to find the things that are sustainable to work. And that evergreen offer we talked about is an excellent example of one of the things that you can do is try to figure out what in your business can be evergreen and keep on working without you when you are less available as it is to happen. And implementing that has been something I've wanted to do, and it just moves to top of the priority list. So if you're somebody who feels like sometimes your life has the potential to get a little rocky and go a little sideways, that maybe you should be prioritizing those things too because it is a good thing to have in the background. And then especially when, like, it's rocky, it's really important to have those things there so that you can be less present and you can be more available to other things that are happening.

Shawna Rodrigues [:

It's also something with your team roles to be able to have an idea of what roles can support and fill in if you're less available. If you don't have a team at all, that might be something that you need to look at how you can do that more organically or more simply.

Shawna Rodrigues [:

And it might be that if you come and join Solopreneur Sisterhood, that you're looking for someone in a similar stage of business that you could give some level of ability to be able to connect with and step in for you slightly if you need to step back a little bit, and you would do the same for them. So you have some reciprocity and awareness to be able to be that support to each other.

Shawna Rodrigues [:

Or if you have a goal to be able to hire a VA, that's one of the first things you do is be able to set things up so that they can handle things if you are unavailable. And if you're in a place where you have a really small business, things are fairly simple, but you still have things that are dependent on you that you need to respond to. That as much as you can automate systems, you do. And if needed, you have simple things in place such as your clients, if you meet with them regularly or have interactions with them, they know that if something comes up for you, that if they send you an email, you have an autoresponder that will let them know what's going on with you.

Shawna Rodrigues [:

So if for instance, I got a call tomorrow that my, you know, niece injured her leg and I need to hurry up and go and didn't have time to double check all the things that I have an honest responder saying, like, I'm out of town for family situation. If you're one of the folks in my network, which my auto responder does differentiate the folks in my network, you know, contact me via this way to get a hold of me. So they would know, like, how to get a hold of me if I was having to be unavailable all of a sudden when I was gone for my honeymoon, because I had somebody that stepped in to be very helpful as gone for my honeymoon. It with that situation, it stated very clearly that, who to contact that would be the contact and that person was able to reach me where I was to be able to get in touch with me if there was something really important that came up. So there was a clear chain, and my email responder usually tells you what's going on. And for you to not have to, like, oh my gosh, I have to reach out to this client and this client and this client to be able to simply do the autoresponder with your email so they know in general and then cancel specific meetings or specific appointments. But if something happens really fast and you haven't done that, they know somewhere to go so they can have an awareness of where things are at or they know what to do if they aren't able to get a hold of you or something's not clear that's going on.

Shawna Rodrigues [:

Let's just run over that really quick to close things down so you can have a sense of what my recommendations are for you if you do need to step away for your business or do best repairs so you can step away or to plan to be able to evaluate what is most important in your business so you can reduce your hours. So the first thing is that complete inventory of your business and obligations. And we kind of ran the gamut of that from your fiscal obligations to your, if you have any type of staffing or contracting obligations down to your clients and to the different software and things you're paying for and doing so that you know what those obligations are when they're heading and you have a clear sense of that. So having that clear map of your business is a really important part to be able to know where things are at when you need to make big decisions and be able to step away if you need to.

Shawna Rodrigues [:

And then when you do need to make that, cut their decisions to just be able to hack things away so you can give yourself space, that you prioritize things like what you need, and that often might be reducing your stress or reducing time, but you know which it is. So you're able to prioritize based on that. And you also know things like what your highest generating revenue generating activities are so that you know what you should be trying to maintain and what those are connected to. If they're connected to certain staff, connected to certain programs you pay for, connect to certain expenses, you're aware of that. And you're also aware of what's not connected to that. Right? If it is a social media that needs to, like, slide off. So you know what things can slide when things need to slide. Right? And also what things require you and don't, and what things require you for quality and for revenue, and what things require you because that's how it's always been done and that's what you're used to doing, and what things you can better extract yourself from once you have a different way of looking at things.

Shawna Rodrigues [:

And then once you have that way of looking at things, you just need to figure out what to keep, what things you need to scale back, and what things you need to eliminate. And just be harsh and specific and clear about how you're going to make that happen so that you can be able to be as present as you need to for a family member, for yourself, or a new little one for all those pieces, and on the side of caution. That's definitely what I'm doing of deciding that, okay, four weeks. I might need to be sleeping all the time, which I just can't imagine doing that for four weeks. But in case I do, that for four weeks, I need to be completely unavailable, and somebody else needs to be able to take the reins for four weeks. And that's what I'm trying to get. Before that, I can but that time, not at all. And after that, more available.

Shawna Rodrigues [:

And so being able to have a safeguard and a plan to be able to have the least amount. And then if you're able to do more, you're able to do more. Right? And so that you have those systems in place so you can have reduced involvement while still maintaining that quality because and the revenue as much as possible to help maintain your business so it's there for you and you're able to come back and be more present.

Shawna Rodrigues [:

And the last thing I wanna leave you with is that it's not a failing by any measure if you need to scale back your business to be able to attend to other things in your life.

Shawna Rodrigues [:

That's partly why we have businesses sometimes is so that we can have the ability to flex and balance and move and have different priorities. And your well-being, your definition of who you are and your choice about what you prioritize, it's your choice. And so you get to choose. And I am choosing to prioritize my health. I am choosing to get left less to my business during this time. And yet I still love what I do. I'm still purpose driven.

Shawna Rodrigues [:

This is still very important to me. And so I still wanna have a way to keep it functioning and fully ready and there when I'm able to come back strong and recovered and ready to focus on that.

Shawna Rodrigues [:

And that's why it's so important that I do this with intention and with thought and very specifically. I also put together a very specific communication plan because it is different communicating to clients and to people you have contracts with than it is communicating into your family or to your friends or announcing it in public forums. And so we need to be away, like, addressing it from their perspective is an important piece of that. So that does needed more time. So we actually for our Apple subscribers and our up close segment, we get into the communication planning and how to do the communication with your clients and to do that piece of the work, because that is a whole different conversation. So if you're interested in that, go over and subscribe on Apple so you can get access to that. And I hope it was valuable for you as it was for me to be intentional and think that was helpful for me and to be flexible with that as well because it can be complicated. So thank you so much for being part of this journey.

Shawna Rodrigues [:

I really hope that while this podcast is on hiatus, that you revisit any episodes you haven't listened to previously. And if you haven't already subscribed to Apple Podcasts, the up close segments, also dive in deeper, and those are available to you during the time that I will be away. And I'll be so excited to come back to you. Wait list already up for the Solopreneur Sisterhood. You can find that in the show notes. And depending on timing of when you hear this, you might be able to join. And that is something that I will be working on making those weekly meetings and participating in that during this period while I am away from this podcast. So we can connect in a different way during my absence from this because I still wanna be a part of that and that growing community.

Shawna Rodrigues [:

So that's important stuff. Before we go, I just have to tell you a story to help you hopefully feel a little bit more human and connected too.

Shawna Rodrigues [:

But this is not the first time I recorded this podcast. I recorded this entire podcast and it's a video podcast. So set up the lights, the whole thing, the video, blah blah blah, recorded it. And my mic, as a it's a great mic. I love this mic, but it has green lights that go all the way around it.

Shawna Rodrigues [:

And if you bump it, which I bumped it apparently or squeeze it when I moved it, it touched the wrong spot, and consequently hit the mute button.

Shawna Rodrigues [:

So I recorded an entire podcast episode that didn't actually record the audio at all. It only had the video.

Shawna Rodrigues [:

And it was later at night, and it had been a really long day. It was a day that I wanted to be in sweats all day and not show for anything and just be just recover from like, I'd shared with my family my diagnosis, and that was hard. And I had, like, four calls to return to schedule appointments, and I was just overwhelmed and tired and just needed to, like, have a day. And it was not the weekend yet. I still have a few more days to go. And there are so many things that had to be done, including podcast episodes that needed to get recorded. And I was just pushing, pushing, pushing, which you're not supposed to do. Right? You're not supposed to do.

Shawna Rodrigues [:

So that was my reward for all of that was that I didn't actually record the podcast episode.

Shawna Rodrigues [:

Instead, I had a, mic that was on mute, so you will never hear the first version of this podcast. You can see the video from it. It'll be, you know, distorted because my Internet just likes to do that. But there is another version of this podcast that was recorded last night, and I was so unhappy about that. But it definitely affirmed my decision that as much as this podcast feels valuable, I hope you find it valuable. And I wanna share this, and I wanna connect in this way. But it is definitely the thing that I need to set down. And there's a lot of that's the term I'm using right now is setting down.

Shawna Rodrigues [:

There's a lot of things I need to set down because there's only so much I can carry right now. And so this podcast needs to be set down. And, like, my stress level last night was so high, and it was the last thing that I recorded because it did require the video and getting all those things set up. And I've had other things of video. You don't need to hear all those things.

Shawna Rodrigues [:

But I just want you to know that it's okay to set those things down. It's okay to not record it last night because it might not have worked anyway. And it's important to take stock of what really needs to move forward. And sometimes you get the lessons the hard way that, yeah, you do need to just take care of yourself and stop earlier, and it's okay to set those things down because I gotta focus on me, and there's too much stress involved with those other pieces right now. And that's okay. It's okay to set that down. Thank you for being here. I really appreciate you being part of this journey.

Shawna Rodrigues [:

I'm honored to be part of your journey as you're growing your business and learning more of these conversations. And I really do hope that you consider being part of this solopreneur sisterhood so I can get to know you better and get to see you on a more regular basis. Isn't there so much to learn on our entrepreneurial journey? Thanks for spending time with me here on Authenticity Amplified. Be sure to hit that button to follow or subscribe. So you'll be alerted as new episodes are released here in this first month, they are coming out frequently. If you are a solopreneur and want to get to be part of this podcast launch, we are doing a fun activity with authentic business voices. Go check it out on YouTube. The link is in the show notes.

Shawna Rodrigues [:

And if you go to bit.ly/AuthenticBV. You can grab a quick time to record your video with me and be part of this fun event as our launch. I'd love to meet you. Entrepreneurship can feel like an isolating journey. After all, 80% of small businesses are solopreneurs. That doesn't mean you have to do it alone though. We're here every week to be part of this adventure with you. Until next time.

About the Podcast

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Authenticity Amplified
Successful Marketing Strategy, Mindset, & How to Grow Your Business for Purpose-Driven Solopreneurs

About your host

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Shawna Rodrigues

Shawna Rodrigues helps purpose-driven solopreneurs connect to their ideal clients through podcasting. At the base, she is a Podcast Strategist who stumbled into podcasting by her love of talking and her desire to make an impact. Her top-rated podcast, The Grit Show, is where it began and creates a community around purpose, alignment, and growth. After learning the abysmal fact that women host less than 1/3 of podcasts, she founded the Authentic Connections Network where she and her team help guide women through the journey (while handling production) of launching their podcasts. In this work, she realized she wanted to go further upstream and support solopreneurs to build solid businesses and her latest podcast, Authenticity Amplified, and the Solopreneur Sisterhood community came into being. She is a purpose-driven solopreneur who knows this road and the many hats it takes to build a successful business. Her growth mindset, decades of building communities, and supporting others, paired with her gifts of expert guests and constant need for creative marketing strategy set her up well for these opportunities. Find her on Instagram- @ShawnaPodcasts and @37by27.