3 Epic Tips to Create the Life YOU want as an Entrepreneur with Marli Williams -11

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Shawna Rodriguez [: 00:00:02

Have you ever wondered how some soloprenuers make success look effortless? But if building your dream business didn't mean sacrificing your dream life. Today, you get to discover why authenticity, alongside 2 other powerful tips, might be your missing piece. We have an incredible guest today who was able to have her business at 10 k months before she even left her 9 to 5. And she has been designing a life she loves while building the business that lights her up ever since. Get ready for a transformational conversation that will revolutionize your entrepreneurial journey.

Shawna Rodrigues [: 00:00:35

I'm glad you made time to be here today. Welcome to Authenticity Amplified, your resource for attracting and connecting to your ideal client. The go to podcast for entrepreneurs on the go to grow their business. I'm your host, Shawna Rodrigues, podcast strategist and the founder of the Solopreneur Sisterhood. I'm here to bring community to the entrepreneurial journey and learn alongside you as we tap into knowledge and insights from experts to help you grow your business. I know how much effort you put into your business, and this is useful and practical information coming straight to you wherever you are, whenever you have the time to listen.

Shawna Rodriguez [: 00:01:17

Welcome to Authenticity Amplified, your resource for attracting and connecting to your ideal client. I'm your host, Shawna Rodriguez. And today, we get to have an incredible conversation with Marli Williams. She is a fellow solopreneur, a master facilitator, powerhouse speaker, leader of epic, epic retreats, and joy instigator. She is the host of the Marli Williams podcast and someone who has been making connections and impact on her own terms for quite some times. Marli, I know you've been speaking for what? 8 years now?

Marli Williams [: 00:01:49

You got it. Yep.

Shawna Rodriguez [: 00:01:51

You got it. Yes. And you have been doing incredible things through your work. And I'm so excited for you to be here today and share with everyone. Thank you so much for being here.

Marli Williams [: 00:01:59

Thanks for having me. I'm excited.

Shawna Rodriguez [: 00:02:01

You're excited. What do you think has been like one of the more powerful things for you? Because you have, in 8 years, you've actually done a lot in 8 years. What do you think has been the most powerful thing in you up leveling your work and really being able to show the best of building your business and doing these quantum leaps and doing what you're doing?

Marli Williams [: 00:02:22

Yeah. I think that the biggest thing, and I love the name of your podcast, which is Authenticity Amplified. Right? Mhmm. You know, I think one of the biggest things for me, you know, in my trajectory as an entrepreneur and over the past 8 years is really embracing who I am, and like amplifying my authenticity in the world and really using that as a metric for my success. You know, like, am I being fully me, fully expressed, like, putting my work out there in the world? And I think, you know, for anyone at the beginning of their journey, I think it's so important to allow yourself to evolve. And I think that that is one of the big keys in being able to take those quantum leaps is, you know, honoring your authenticity, honoring who you are, honoring who you're meant to serve, your your message, your work in the world, and knowing that it will shift, it will change, it will evolve only if you allow it to. Because sometimes we get comfortable. Like for a long time, I ran a pro you know, I ran Camp Yes for 7 years, and it was very successful.

Marli Williams [: 00:03:30

And after 7 years, I got to a place where I'm like, there's something else out here for me, and I need to let this go in order to embrace whatever is next. And so sometimes, we have to let go of the comfort zone or of the thing that we think was the thing, And it wasn't the thing for a while until it's not the thing anymore. And so I think that honoring ourselves and honoring our intuition in the face of sometimes people being people were disappointed that I wasn't doing them. You know, like, I'm gonna let people down and letting go of trying to be everything for everyone too. And just really, you know, getting clear and asking myself, like, who am I? What do I really wanna do? What really lights me up? And doubling down on that?

Shawna Rodriguez [: 00:04:15

Yes. And I love that. And that's more of what we're gonna talk about today is the 3 epic tips on how yes. Epic tips on how you can create the life you want as an entrepreneur. Because I think when I think of you, I love that you have found your way. And of course, we're all, like, figuring out how to do this. But a lot of people don't stick with their business. A lot of businesses don't make it past that 1st year, don't make it past the 5 year mark.

Shawna Rodriguez [: 00:04:40

And you've been able to do this for 8 years, which is actually a huge marker in the trajectory of businesses. You also reached the past the 1 year mark of your podcast, which is also a huge marker in podcast. 80% don't make it to that mark either. And so you've been able to break through where a lot of people haven't, and you've done that on your terms. And I think that as the folks who are listening, who are solopreneurs trying to make it the distance, and also trying to figure out how to do that and not lose the vision and why they're doing it. That these tips you have, that I feel like you have a lot to offer us on, are going to be hugely valuable in helping us figure out, like, how on earth did you manage to stay and manage to keep going and do this. So I'm thrilled that you're gonna be here today giving us these tips and helping us to get, like, this vision for all of us about how we can keep doing that. So thank you so much for that.

Shawna Rodriguez [: 00:05:35

And so Love some hot tips. Love some hot tips. So yeah. So that's the what is the advice you were given that you think has made the largest impact on your career and especially as a founder entrepreneur? What do you think is the one piece of wisdom that you would wanna pass on?

Marli Williams [: 00:05:53

I remember at the beginning of my journey, I was in higher education before, and so going out on my own, I had never sold a thing in my life. Other than maybe, you know, like, I don't know. Like, I I really can't remember, like, selling anything. I was not in a sales position. And then I was leaving my full time steady stable job and going out and, like, not just selling a widget or a vacuum cleaner or, like, even a product, I was selling me. Yes. And a lot of solopreneurs and service based entrepreneurs, like, you are selling your your services as, you know, maybe a coach, as a speaker, as a retreat leader, or who whatever it is that you offer people. You know, you're a practitioner.

Marli Williams [: 00:06:34

And so there were, like, 2 big pieces, I think, right at the beginning of that journey. 1 was, like, learning how to sell. And even to this day, I'm probably doing the thing, like leading, teaching, coaching, facilitating 10 to 20% of the time on a good way. No. The rest of that, I'm on sales calls. I'm marketing myself. I'm promoting myself. And so the two pieces of that coin is 1, like, learning how to sell is a skill.

Shawna Rodriguez [: 00:07:08

Yes.

Marli Williams [: 00:07:08

And if you've never sold anything, like, I invested in a mastermind when I left my job. And the focus was selling coaching, like, how to have a powerful sales conversation. And I remember they gave me, like, a template and a script and, like, get on the phone, ask these questions, say these things, don't say these things, do this, don't do that, whatever. And I remember I was, like, still in my full time job, down the hallway, in a classroom, on a call with this person who wanted me to be their life coach. And we were having a sales conversation exploring that. And I was, like, reading the script, like, word for word. And at the end of it, to you know, it was kinda like, oh, how much is it? And I was like, it's $2,000 for 3 months or whatever I said. And she was like, okay, I'm in.

Marli Williams [: 00:07:52

And then I was like, what's your credit card number? And then I wrote it down. And then I was like, oh, my God, that's just nothing. Like, that's nuts. And so I think, like, the biggest thing is, like, find mentors, find a coach, find someone who's already done it. Like, we don't need to recreate the wheel. And, again, if you've never done something before, you're not gonna be good at it right away. And you might need a template. You might need a script.

Marli Williams [: 00:08:18

You might need that, like, that level of guidance. You know, when I left my job, I was like, I'm all in on this. Yeah. Like, LFG. Like, let's freaking go. And what do I need? I love this question. What do you need in order for success to be inevitable?

Shawna Rodrigues [: 00:08:37

I love that. I love that.

Marli Williams [: 00:08:40

And I think that some people don't. They let themselves off a hook or they don't invest in themselves because it can be scary, especially at the beginning. And it's like, I was leaving, you know, a steady stream of income to go out to the unknown. But I was like, I'm refusing to let myself fail here. Like, what do I need? Who do I need in order for success to be inevitable? And I was like, I know I need support. I know I need to learn how to do this selling thing. And within my 1st month because and I was in a mastermind. I had a speaking coach at the time.

Marli Williams [: 00:09:11

And within my first month going out on my own, I made $10,000.

Shawna Rodrigues [: 00:09:16

That is incredible.

Shawna Rodriguez [: 00:09:17

That's incredible.

Marli Williams [: 00:09:18

Nuts. And, you know, it was my job, my full time job working 40 hours a week, I was making maybe $3 a month at that time. But I didn't do it alone. Like, I had people. I had support. I had mentors. I still have mentors. And I think that we have to find those people that we resonate with to help us get out of our own way.

Marli Williams [: 00:09:41

And the mindset piece is, do I truly believe that what I want is possible? Yes. Well, a belief in yourself. It's like we if you want people to believe in you, you gotta believe in you. Yeah. What people are buying, you know, it's not necessarily like all the shiny bells, whistles. It's like, in a way, they're buying your confidence in your ability to help them. Mhmm. So if you're not confident in that, people can feel that.

Marli Williams [: 00:10:12

Energy is palpable through a phone call, through Zoom. So I think cultivating that confidence in yourself, and I think at the beginning where I was like, I don't know what I'm doing. So it's like I had to go to the confidence gym, meaning I had to take risks and put things put myself out there and build that muscle through taking action, having mentors, and believing in my ability to help people.

Shawna Rodriguez [: 00:10:38

Yes. Absolutely. And I think that, like, knowing the different options. Right? Like masterminds, communities, mentors, and I think that retreats. I know that I went to, like, when I first started podcasting, I went to a conference because that was a thing. But, like, with this type of stuff, like retreats and those type of things where you can go to and get, like, that infusion and get that boost to get yourself lifted off it makes such a difference. Because you need to have, like, that infusion and then the ongoing pieces with, like, a mastermind or community Right. Or mentors.

Shawna Rodriguez [: 00:11:09

But sometimes you need, like, that piece to really get your true north and get yourself pointed in the right direction and get those supports. Yeah.

Marli Williams [: 00:11:16

100%. And one of the things I love about retreats is they allow us to reflect on our life without actually being in it. Meaning, we get to step out of the noise, the day to day, the distractions, the dings, the rings, all this stuff, the noise. Because I think what's hard sometimes as an entrepreneur is like squirrel, you know, we have like all of these, like, I could do that. I could be a coach and I could lead a mastermind. I can do group coaching. I could do 1 on 1. I could be a speaker.

Marli Williams [: 00:11:44

And I was like, ah. And so to tune out the noise of all that's coming at us and tune into ourselves, to tune into, like, what do I truly want? What lights me up the most and having not just an hour to do that, not just a day. But 5 or 6 days to be in this, like, I call it, like, it's like energetic vortex of possibility And being able to play in that playground of, like, what do I wanna create in the world? Who do I wanna be? And having this, like, really expansive space to connect to ourselves, our intuition, our knowing. So that when we go back into our life, into our business, we're like, I have a grounded sense of clarity and what I wanna create, what my vision is, where I'm going. I have direction, and I have set you know, I have a clear game plan. I know how what the steps are that I'm gonna take to do that. And cultivating that courage and that confidence and having a community to support you in putting yourself out there and taking those risks again, like, going to the confidence gym and being like, alright. This is my vision.

Marli Williams [: 00:13:02

What am I willing to do to make that happen? And for me, like, a huge game changer has been taking that time, investing in myself, and going on transformational retreats has been so profound, so life changing. And that is the thing that I love to offer people because I know that busy driven women, like, we don't take time for ourselves. Yeah. And we can get really stuck also in, like, what we think is possible. But there's something magical that happens when you're kind of in that, again, that energetic vortex with other people that are dreaming big and creating things. You're like, oh, wow, like, you're doing that, like, it kind of expands what is possible. And so it is hands down such a game changer to surround yourself with like minded, like hearted people who wanna make a difference in the world, who are driven, who are motivated. You know, there's that quote from Jim Rohn that says you are the average of the 5 people you spend the most time with.

Marli Williams [: 00:14:05

And what I love about retreats is you meet people that are driven, motivated. They're in this they're on the same kind of wavelength. They're growth oriented. They wanna make a difference and, like, so you're in that energy of that. And it is just like, I think it really amplifies and exponentially creates success for people. And I've seen it happen time and time again. People come on retreat, They get super clear. They go back.

Marli Williams [: 00:14:34

They take action. They're like, you know, and I get emails all the time, Marli. Like, I did the thing. And, you know, sometimes it's personal. Sometimes it's professional. Yeah. Someone created a vision that they want to live a month in Hawaii every year, and then I got a message. Hey, Marli. I'm in Hawaii. I'm doing it. I did the thing. And again, believing that what you want is possible.

Shawna Rodriguez [: 00:14:53

Yes. And you need time to have that clarity to make those visions, to be able to do that and to get that space away. And I think, especially, when we are so busy in our businesses and I just I'm in the middle of reading the e myth that it talks about, like, the part of you that's the technician, the part of you that's the entrepreneur, and the part of you is the manager and try to balance all those pieces. Like you said, like, your technician part, your speaking part of you is like 10% anymore. Right? There's so much more with the sales parts and the building the business parts that, like, we have to do that, like, taking time away to be that visionary, to get that clarity is what's gonna make us successful. And so we need to take that time. And so retreats is one of the ways that we can make sure we're building it and doing that. So it's important for us to see that.

Shawna Rodriguez [: 00:15:36

Yeah. I love that. I love that. So for our 3 tips, for our epic tips to create the life we want, which we're clearly saying we want retreats to be part of that. But what would we say are, like, those tips? And then we can, like, break them down a little bit more. What are our epic tips?

Marli Williams [: 00:15:50

Yeah. I love that. I think number 1 is being true to you, being true to yourself, like, being authentic, number 1. Number 2 is all about your relationships, your network, your connections, the people that are leaning in your inner circle, and, you know, thinking about who are my mentors, who are my people. And then the third one is really having this growth mindset, being willing to always up level, learn, grow, you know, find masterminds, go on retreats. Like, being in that energy of growth and possibility is, like, again, how do we quantum leap? It's on when when we take a step back and we really get clear, like, this is my next level, and I have the capacity to step into that from that place of, like, it was we're always learning and growing. You know? And I think about Yeah. Why I love retreats so much.

Marli Williams [: 00:16:43

Yes. Those are my top 3.

Shawna Rodriguez [: 00:16:45

Those are 3. Got it. Let's dig into this. Let's dig into it. So the authenticity piece and how, like tell us more about how that can lead for us to have this, like, we want. Like, give us how authenticity makes things happen in our business and make things them happen. Give us an example of what that's done for you.

Marli Williams [: 00:17:02

So, you know, I think as entrepreneurs out in the world, I think there's always this question of how do I stand out? And how do my people find me?

Shawna Rodrigues [: 00:17:10

Mhmm.

Marli Williams [: 00:17:11

I love the the metaphor. Like, sometimes, you know, we go to networking events, we walk into a room, and we have this energy of, like, here I am. Here I am. Like, hire me. Like, a kind of energy of a little like, we're a little bit desperate. We've all been to those networking events where there's this, like, little desperation energy. And I help people go from, here I am, here I am, here I am to, there she is. Yes.

Marli Williams [: 00:17:36

And this energy where people are just drawn to you, they wanna be around you. When you are real, when you are truly who you are, you give other people around you permission to do the same, and you become what I call magnetic. You attract the people that are meant for you. And the thing that I love about the magnet is that it does 2 things. It attracts and it repels. Yes. So the thing about authenticity is that it's allowing ourselves to not be, again, everything for everyone. It's like, you know, if I'm being fully me, who is drawn to that? And, like, what are people, you know, coming to us for? And I think about what is your unique brand of magic, so to speak.

Marli Williams [: 00:18:24

Like, we all have that. Right? So if there's, like, a 100 life coaches or a 100 business coaches or a whatever it is, what is unique about you? And I think that, you know, we all have to a certain degree a personal brand, whether we know it or not. Yes. And if we don't declare that, name that, claim that, other people will do it for us. Mhmm. And so part of it is is really I think that the authenticity piece is really cultivating such a deep strong sense of self awareness of, like, the question that I love to ask people, you all out there listening, can sit with this one, which is what shows up when you show up?

Shawna Rodriguez [: 00:19:03

Oh, I love that.

Marli Williams [: 00:19:06

When you walk into a room, a networking event, a meeting, a coaching call, what's there that wasn't there before? And do you know what it is? Is it passion, joy, creativity, playfulness, enthusiasm, wisdom? Is it empathy? Right? So, like, we all have our unique essence, if you will. And I think that so many people don't necessarily know what that is. And that is so much of the personal development work I think that I've done over the past 20 years really, is really being again, to be true to ourselves, we have to know ourselves. Mhmm. So am I willing to, like, tell the truth to myself about myself of I can't tell you how many times I've been told Marli, you're too much. Tone it down. Chill out. Relax.

Marli Williams [: 00:19:58

And if people think I'm too much, you know, I I love the line. Like, go find less. If I'm shining too bright, put on some sunglasses. Yes. Like, instead of, oh, I have to shrink, I have to play small as a recovering people pleaser trying to, like, make everybody feel comfortable. It's like that might that is not my job to make other people comfortable. Your job out there is to be fully you. Right? Authenticity amplified.

Marli Williams [: 00:20:24

How can you amplify your authenticity? Doctor Seuss has one of my favorite quotes. He says, today you are you, that is truer than true. There is no one alive that is youer than you. And so it's like this authenticity piece is like, how can you be the you as you can possibly be? And, like, give yourself full permission to, like, wave your freak flag. Be the weirdo. Like, be the thing. And I think that is just such a key piece of people finding you, people being drawn to you in your energy. I think that we can only fake it for so long, and people can feel that.

Marli Williams [: 00:21:00

And I think that people right now want that. That is what they're looking for. They're not looking for perfection. Yeah. Looking for authenticity.

Shawna Rodriguez [: 00:21:09

Yes. And your ability to be okay with that. And I think we all have stories and moments in our lives where people like, we were being ourselves and somebody else shamed us, shrunk away from that, had a response to that. And our response as people pleasers, which I especially feel as women that we've been socialized to to try and do that and be that, that our response was to be less of us and to shrink and to do that. And I think that this is our time to be like, no. This is who I am. This is what I can step into it. If I like this about me, if I want this to be me, then I can step into this.

Shawna Rodriguez [: 00:21:43

And there's always room for us to figure out and refine what pieces of us we want to change, what we want to see different about us. But there's so much of us that we love and we enjoy, and we're so busy trying to fit into a mold that somebody else is putting in front of us that we're losing that instead of embracing that. And that's the piece that we need to figure out how, like, what about this do I want to see be different?

Shawna Rodriguez [: 00:22:05

What about this is am I uncomfortable with and not am I doing because somebody else or something else is telling me this should be different?

Marli Williams [: 00:22:11

100%.

Shawna Rodriguez [: 00:22:12

Yes. I love that. And I feel like, too, like you said, like, with the retreats and that time for you to step away from the noise, from your business, from other people and their perspectives for you to actually be able to untangle that. And that's what we need space for.

Marli Williams [: 00:22:24

Right. The phrase that I love is disconnect to reconnect. Oh. So we disconnect from all that noise. Like, unplug from, like, all the inundation, but all the things that are coming at us and to reconnect with our essence, who we are, what we really want. Having that clarity. What are my values? What are my strengths? What do I believe in? What do I want? In the midst of the day to day, it's hard to ask those bigger questions and to give yourself enough time and space to sit with them and get curious about that. Right?

Marli Williams [: 00:22:57

And And I think that that, you know, how do we be ourselves and amplify our authenticity is showing up for ourselves. Right? And giving ourselves that gift of investing in ourselves. I'm sure lots of, like, moms or parents out there, like, you send your kids to summer camp and you need pay for their plays and their violin and their whatever. Yes. You don't even think about it. Well, when it comes to, like, paying for retreat, investing in a retreat for yourself, there is so much no am I worth it? What am I gonna get? Like, I mean, all of these things that I think is so important to and see that investment in yourself as an investment in your kids, your family, your partner, your employee, like your boss, your your business. Because when you are fully resourced, when you are nourished, when you are clear, when you are confident, you are going to be way more productive, way more effective, way more efficient. You are going to, again, magnify, draw people to you.

Marli Williams [: 00:24:07

And sometimes that ROI as it were like, what's the return on my investment? I've seen it time and time again. But it's like, well, what would shift or change in your life if you felt more calm, if you felt more grounded, if you were more clear, you had a vision that inspired you, and you took action because you felt confident and courageous. Like, it can change everything.

Shawna Rodriguez [: 00:24:28

Mhmm.

Marli Williams [: 00:24:28

It really, really can. And again, I've been leading retreats now for 10 years plus because I was doing it before. Before. Yeah. You know, I was a wilderness guide for a number of years, and I love creating transformational experiences. And I'm like, what? On day 1 of a retreat, I say, you will not leave here the same person as you walked in here. Yeah. Like, that is my commitment to you.

Marli Williams [: 00:24:52

And I guarantee that there is someone in this group that will change your life. Might be me, might be the person next to you, but I learned in my lots of my decades of facilitation training is that every circle is perfect.

Shawna Rodriguez [: 00:25:06

Oh.

Marli Williams [: 00:25:06

Every circle is perfect. Meaning, I think that the magic of retreat sometimes is that, like, you know, here's a group of 10, 12 women, because I lead women's retreats, that have all invested in themselves. They've all said yes to themselves. So the energy of that to say, like, I'm worth this time creates such a magical container because, like, they're all in. You know, when you think about the level of it of energetic investment to get on a free webinar versus paying a few $1,000 to then buy a plane ticket, get on a plane, have your business taken care of, have your kids watched, all the things that you had to do to be there.

Shawna Rodriguez [: 00:25:50

Mhmm.

Marli Williams [: 00:25:51

All the yeses that someone had to make to be at a retreat like that, the energetic investment is way higher. So the results and the return on that investment are also way higher.

Shawna Rodriguez [: 00:26:04

Yes. Absolutely. Absolutely makes a huge difference. And that leads perfectly into number 2, which is about networking. Right? Like, that leads perfectly into that because of that perfect circle and the people that you want to have. And you said something about the is it the 5 people you said?

Marli Williams [: 00:26:19

You are the average of the 5 people you spend the most time with.

Shawna Rodriguez [: 00:26:23

Yes. And who is that?

Marli Williams [: 00:26:26

Like, so, like, are you surrounded with people who motivate you, who inspire you, who are driven, who are motivated? Like, it's like, who challenge you, support you, like, challenge you in a good way. Like, who Yes. See your greatness. And I talked to so many again, solopreneurship can be lonely. Yes. And we're like, I'm the only one, and I'm doing this alone and every day, day in and day out. And so to be in community with other people who get it, who understand that world, who can help you elevate and amplify your work in the world. And I just think, you know, it's such a powerful game changer who you hang out with, who you surround yourself with, and how that impacts what we believe is possible.

Marli Williams [: 00:27:12

Because I feel like we all have what I call yaysayers and naysayers in our life. Like we all be bold, but like, you know, we need those cheerleaders and those a support system, if you will. Like entrepreneurship is hard enough, we don't have to do it alone. And sometimes, like our partner, if they're not an entrepreneur, they don't really get it. Or our friends, if they're not entrepreneurs, they don't really get it. And so retreats or networking groups or conferences, it's like, where can I find the people that inspire me and believe in me?

Shawna Rodriguez [: 00:27:46

Yes. They know how hard it is, but they also know you can get past it because they think that people around is like, oh, yes. It's hard. Why are you doing it? Like, why are you doing that? And what is collection?

Marli Williams [: 00:27:54

Doing the job.

Shawna Rodriguez [: 00:27:56

And what is that? Yeah.

Marli Williams [: 00:27:58

I'm making you I just like, why are you making yourself crazy?

Shawna Rodriguez [: 00:27:59

What is yeah. Why are you doing that? Does it make any sense? How how would that make money? I don't get it. Why are you doing that?

Marli Williams [: 00:28:05

Yeah. Yeah. Yeah. So I think that, you know, and when I think about being an entrepreneur, being a speaker, every every door that is open, every opportunity I have gotten is because of a relationship I've had with somebody else. Someone introducing me to somebody, someone seeing me speak at an event. I just had someone reach out this week. I spoke at an event that she was at right after I moved to Portland in 2018. And now she's doing a conference up in Vancouver, and she reached out 6 years later.

Shawna Rodriguez [: 00:28:35

Yes.

Marli Williams [: 00:28:36

Well, I always say you never know who's in the room. Yes. So when you're walking into a room, going back to that question of what shows up when you show up, how can you be someone that someone else wants to help? And we want to help people who are helping themselves who are, you know, like, we don't want to help people that are like, kinda meaty and desperate energy, but it's like, I love what you're up to. How can I help amplify you, elevate you, expand you? I can introduce you to so and so. And that's why it our network is our net worth as people say. Right? Like, again, I've that is how I make money. It's like through speaking in every moment, every opportunity, every referral is because I've built a relationship with someone.

Shawna Rodriguez [: 00:29:18

Yes. And that ties even back to the authenticity. And I had to insert a story here. So we have our up close for Apple Podcast, so we're gonna talk more about networking for our up close folks at the very end. We'll get to that. But I love this story. So in 20 I wanna say 2018, so that's been that's been 6 years ago. 2018 when I first decided to go out my own business and that was doing reflective coaching and consulting when I was doing that.

Shawna Rodriguez [: 00:29:41

I decided to go to this local training and Marli was in that room. And I don't know if I could have definitely remembered Marli. I I probably did remember Marli's name, actually. But I remember her presence and who she was because she is so authentically who she is that I remember her from that even if I hadn't seen her again for number of years. So I saw her at another networking event through Dilworth, through that networking event. So, like, I saw her again there. And her and I didn't work together for a couple of years. But, like, when she started her podcast, because we worked together with podcasting, that, like, I knew she was meant to have a podcast.

Shawna Rodriguez [: 00:30:15

Because, like, I remember you the first time I met you. I remember you. And I don't remember, like, except for the person presenting. I don't remember anyone else from that from that time. I was there. I was only there for a half day because of my schedule, and yet you stood out because you are so authentically you that you are memorable, and you make a mark because you are so comfortable with who you are, and you are so genuine. And, like, you you have this warmth to you, and you have this joy with you. And I did remember, I think at that time you were you probably were doing were you doing Camp Yes?

Marli Williams [: 00:30:45

And that that I think so. Yeah.

Shawna Rodriguez [: 00:30:46

Yeah. Yeah. So, like, you mentioned something about that and I just, like, didn't, like, learn about Camp Yes at that point in time. But do you remember that you did something with adults that was sounded really fun and interesting and that, like, you were just somebody that just stuck out to me? And for you to be so authentically you that people connect with that. So those things build on each other and you are memorable. And we all know in business, it takes time for people to actually connect and, like, do the things. But for you to just keep being who you are and believe in what you're doing, that those things will eventually all come together. So I love that, like yeah.

Shawna Rodriguez [: 00:31:17

That you've always been good at connecting with people and doing that. So that's why I can talk more about the networking because you're amazing. You're amazing.

Marli Williams [: 00:31:23

Thank you. Thank you so much. I really appreciate that. And, yeah, in the networking piece, we can talk about this idea of, how to be unforgettable. Yes. Yes. How do you create these moments that where people remember you? Because, like, in a sea of people, there are people out there and you'll notice it, like, the next time you're, like, next year all these, like, holiday parties you're gonna go to. And then someone's like, oh, yeah.

Marli Williams [: 00:31:46

Like, Susie was there and you're like, she was? Or some people that have what I call invisible energy, they kind of like disappear into the background because like, they don't have an energy and like, you also don't have to be like the most charismatic person in the room, either. It's just being fully you and engaging with people, connecting with people. I see so many people, like, they're at conferences, they're at events, they're, you know, in the networking, and they're just, like, looking in their phone. I'm like, what are you here for? Yes. Yes.

Shawna Rodriguez [: 00:32:21

Yes. So I love that. We're totally gonna get I love that. I love that. We're gonna get into that more. I love that. And so then the growth mindset, like, let's get to, like, how the growth mindset leads to, like, having the life you want as an entrepreneur. Like, how growth mindset can really feed into that.

Marli Williams [: 00:32:35

Yeah. Well, I think that this idea of on the journey of entrepreneurship, there is always something to learn. And Carol Dweck's work on mindset is there's kind of two sides of the coin, which one is having a growth mindset and the other is a fixed mindset. And having a fixed mindset is like, I'm just not good at technology. I'm just not good at sales. I don't like marketing. There's a lot of things we gotta do. Especially if you sold the doors until you can hire somebody.

Marli Williams [: 00:33:05

That's what you wanna do. Then we gotta figure out. Right? I love, you know, Marie Forleo's line. Everything is figureoutable. Mhmm. And like, luckily, we have chat you know, we have chat GPT. We have Google. We have YouTube.

Marli Williams [: 00:33:16

We have, like, all of these resources at our fingertips. And so, you know, fixed mindset says, I can't, I don't want to, and I'm not gonna do it. And people get to choose their own adventure. Like, some people are like, I'm not gonna be on social media, and I'm like, it is 2024. If you wanna be an entrepreneur, I'm not saying you have to. Maybe there is another way and you'd go knocking on door to door. I don't know what it is.

Marli Williams [: 00:33:39

But I'm like, that is a choice. Yeah. Versus having a growth mindset. It's like, wow, again, this like, I've never sold anything. I'm going to learn how to sell. And sell in a way that's authentic to me. Because there's a lot of like crazy, sleazy sales techniques and trainings out there. Right? But having a growth mindset, I think, again, it's like I've never built a website before.

Marli Williams [: 00:34:01

Great. How do I do that? Or, you know, I find somebody that can do it. But at the beginning, I did a lot of this myself. And so it just like I think approaching it from that, like, I'm always learning and growing. There's always something new to learn. Like, maybe it's a new technology. How do I use ChatGPT in an ethical way to reach more people or to hone my message? Or, you know, I I send a lot of speaking proposals, and I have kind of like a framework, but I always want it to be specific to that audience. So I'm like, take this keynote and, like, help make it for nurses or for health care professionals or for lawyers.

Marli Williams [: 00:34:38

Right? So, like, the languages. There are tools that we have, but it's approaching that all of that with a growth mindset versus I'm just not good at that.

Shawna Rodriguez [: 00:34:48

Yes. And I think to get to where we wanna be. So even with I don't like social media. I'm anti social media. Well, how can I do social media in a way that feels good to me? It's a growth mindset. Right?

Marli Williams [: 00:35:00

I love that phrase, how can I? Yes. How can I do this in an authentic way? How can I, yeah, like, find my own approach to it?

Shawna Rodriguez [: 00:35:08

Yeah. Because we have to do things, and we had to figure out ways to do them because we have to be able to sell if we're going to have a business. So how can I do this in a way that because we have, like, my first the first podcast episode was doing marketing in an ethical Yeah? Way. It was how can I get to 10 k months and feel ethical and feel good about it? And so to be able to find our way to do the things in a way that feels good and feels right to us. And to have the business we want and the life we want, like, how can I get the sales levels that I need and only work 30 hours a week and still be able to travel? Right. And so Yeah. How can I?

Marli Williams [: 00:35:42

Yeah. Can I? And like you said, at the beginning, it's like, how do we build both a life and a business that we love? Right? Yeah. Because it's like, as entrepreneurs, I always tell people or I remind people, you get to make up the rules. And so getting really clear, what does your life look like? What does your schedule look like? Do you wanna work 3 days a week for 6 hours a day? Do you want to, you know yeah. Always take Fridays off. Do you always wanna drop and pick off your pick up your kids? And, like, designing your business around the life that you want. And in this world of more, more, and more scale, scale, scale, 10 x is right? I think it's like, what is enough for you? And what does success look like on your own terms? Not your neighbor, not the person that you see on the Internet, these 6 figures in 6 days people. But it's like, what do I need in order to live my best life? Because more isn't always more.

Marli Williams [: 00:36:40

It's kinda like 7 figures at what cost? Yes. If I'm making $200,000 a year and like, I get to travel, I get to do what I like, I'm happy that like, do I need to grow and scale and like all the craziness and like all that would require. And some people want that. If you don't want that, that is okay. Or if you wanna just make, I wanna make 5 k a month consistently. Again, if you're at the beginning of your journey, I think it's figuring out what does success look like for you on your own terms from a life perspective. And then how do I build a business around that? And, like, how many clients a week? It's like you might not wanna see 30 clients a week. Maybe you wanna see 10.

Marli Williams [: 00:37:23

Okay. If I wanna see 10 people a week, 3 a day for, you know, whatever. Yeah. Then you have to charge enough for that service. Right? Yeah. So it's like also, yeah, valuing yourself, valuing your knowledge, your time, your wisdom. I think that that was one of the trick you know, from a growth mindset perspective, charging money as a speaker or even as a coach, we get really caught up in, like, the hour for dollar mindset. And I see a lot of people get stuck there.

Marli Williams [: 00:37:52

Like, it's like this much per hour as a you're a web designer. You're even you know, you're a coach. It's like, it's a $100 an hour. Let's just go with an easy number like that. Versus, like, they're paying you for your 20, 30 years of training, knowledge, experience. They're not just paying for that hour. They're paying for everything that you've ever invested in, that you are bringing to them in that moment. And getting our out of that hour for dollar mindset has been a game changer for me in terms of, you know, how do you package and price your services and again, valuing yourself in that way.

Shawna Rodriguez [: 00:38:29

Or even better, Marli, valuing the transformation you're offering. Because I think that especially with what you're doing Yes. You're giving them a transformation that's worth more than even even if it didn't take you 20 years to learn how to offer that transformation. Even if it took you 2 years to learn how to offer them that transformation, like, the transformation you're offering is what you're charging for. Because I think that even that because I think as women, even as it's not my value, it's the value I'm offering. The value we can our value. Because again, like we go from hourly to our value and no. It's about the value we're offering.

Shawna Rodriguez [: 00:39:04

It's the transformation we're offering and that puts us in the mindset of what level of transformation can I offer? What level of change can I give you? Right. How much better can I make your life with the service I'm offering? With the product I'm offering? With whatever I'm offering? Like, we put the value into this product, so then we can, like, totally transform your life, and that's where the value lies.

Marli Williams [: 00:39:23

So that's A 100%. Yes.

Shawna Rodriguez [: 00:39:25

Yeah. Goodness. It gets us into a whole different mindset. I love it. I love it.

Marli Williams [: 00:39:29

So good.

Shawna Rodriguez [: 00:39:29

So valuable. Yes. So we get to the point in the podcast where we get to talk about authenticity. We've been good about integrating the whole time, I think. But who is someone in your life that you feel really lives authentically? And how do they exemplify that?

Marli Williams [: 00:39:44

Hands down, my partner.

Shawna Rodriguez [: 00:39:46

I love that. Yeah. So everyone, again, we're gonna plug Marli's podcast cause it's amazing. So if you if you look at it, it says Marli Williams Let's Live Together is the formal title, but we call it Marli Williams podcast cause that's what it is. But her first episode is amazing cause she talks about her own journey. So I think you'll love to learn about her journey. I know I loved it. It made me laugh and cry, which is amazing to do that in a podcast episode.

Shawna Rodriguez [: 00:40:07

But she also has an episode where she interviews her partner too. So I love that episode. So you can learn more about yes. You can learn more about her partner in that episode. Yes. And obviously, I like her podcast cause I know the episodes. But tell us more about your partner and how she exemplifies authenticity.

Marli Williams [: 00:40:24

Yeah. Liz. I just think one of the things that drew me to her the moment I met her was just like her energy. And I think that we were both drawn to each other for that. But she just fully embraces and owns who she is. She wears what she wants to wear. She is so genuine and so authentic.

Marli Williams [: 00:40:45

And, you know, like, a lot of people like, oh, I can't wear that, like, sequence thing to this party. And she's like, I am going to rock it and love it. And it is amazing when she does that. People are just like, oh my god. I love your outfit. Like, you look amazing. And it's like and she feels amazing because she's wearing what feels authentic to her. And she's just unapologetic about that.

Marli Williams [: 00:41:10

You know, she's like, this is who I am. And she jokes like my fashion style is overdressed. So I think again, just like she knows who she is and she loves herself. She really, really does, and she's done a lot of work to get there. Yes. That journey of self love to be able to fully really embrace who you are. And I see it time and time again, like, she constantly gives other people around her permission to do the same. People are like, oh, I never would have wore that to that party, but you've given me permission to be more of me.

Shawna Rodriguez [: 00:41:44

I love that. I love that. And it's so interesting how other people are affected, because I tend to be somebody like, I wear dresses 70% of the time. I'm just not comfortable in dresses. I love wearing dresses. And it's interesting how many other people are like how they feel about that. And you can almost tell other people's level of confidence or lack thereof. Right.

Shawna Rodriguez [: 00:42:03

Like, I still remember because I worked at a, when I was consulting, I was working back east And I was at agency and I was wearing what I call my I call it a pajama dress. Literally pajama dress. It's like a long cotton super comfy dress. Yeah. And I was having a rough day. I think I woke up with a little bit of a headache and, like, I was wearing a pajama dress that day. And I got compliments on my pajama dress. And it's jeans Friday at that agency.

Shawna Rodriguez [: 00:42:25

Like, a lot of people were in jeans. But I was wearing pajama because that was comfortable to me.

Marli Williams [: 00:42:28

Yeah.

Shawna Rodriguez [: 00:42:29

And somebody just had a conversation with me and I just shared it with about the pajama dress. And the, the CEO of the agency essentially walked in and was, like, practically admonishing me for wearing a dress on jeans day. But it just really reflected, like, how insecure they were that it bothered them so much that I was wearing a dress on jeans day when I was comfortable and I was good. Like but it it's interesting that. So it's kind of nice, and I love it when it unlocks it for other people that, wow, I can be who I am and I can be comfortable, and that's good. But it's interesting for other people to, like how much that can say, like, how much they are uncomfortable people who are comfortable.

Marli Williams [: 00:43:05

It's true.

Shawna Rodriguez [: 00:43:07

Yes. No problem. That that she can be authentic to that. And I love examples of that because we all need more examples of people that can just be authentically them.

Marli Williams [: 00:43:15

A 100%. Yeah.

Shawna Rodriguez [: 00:43:18

So what advice do you have for listeners who are trying to make in business to amplify their message and better connect to their clients? Like, what would be your one takeaway for their way to better connect? Which I think we've kind of touched on at the moment with Mhmm. Genuinely being themselves. But, like, let's do that a little bit. Like, what's your takeaway for them?

Marli Williams [: 00:43:37

Yeah. I heard this from a coach show at some point on my journeys. When you know your ideal person, when you know their problems better than they do, you will have an endless amount of clients. When you understand their world, what is their model of the world? And I love the question like, well, what keeps them up at night, and how would they describe their challenge? And then ideally, you know, what is your solution to helping them navigate that? And, you know, what's unique about it, and how can you speak to that in a way that that resonates with them? And at the beginning of my journey, I didn't know. And I did what they call, you know, in the world, like, market research. And I asked, if you don't know what keeps people up at night, your people, ask them. Ask them. Right? Like, sometimes we're trying to create programs in a vacuum.

Marli Williams [: 00:44:32

I also love the idea of selling something before you create it. This is like a super actionable tangible thing that anybody can do. It's called, and I'm thinking about post. And it's like, instead of like, I'm gonna create this, like, 8 week long, jiggy jiggy course on mindset, blah, blah, blah, you know, you could say, hey, everyone, I'm thinking about creating a retreat to help people lead retreats called the retreat retreat. Interesting. Right? And so and you can do that before creating a thing. Figure out what people want, what are they looking for, but also what do you have to offer. Right? So it's kind of like that authenticity.

Marli Williams [: 00:45:15

It's not about like, oh, people want weight loss, so now I'm gonna become a nutrition coach. Right? Like, that's not my wheelhouse. So it's kinda like also staying in your lane. But asking your people and co-creating your offerings, Meaning, like, hey, everybody, I'm thinking about blank. People do it all the time. They pre sell courses, or they do it live. They put things out there. Done is better than perfect.

Marli Williams [: 00:45:42

So, like, stop waiting. And I would say stop waiting for the perfect niche or the perfect message or the perfect brand or the perfect whatever. I always say there is always someone that you can help right now.

Shawna Rodriguez [: 00:45:53

Yeah.

Marli Williams [: 00:45:53

If you don't know what to do today, help somebody. You know?

Shawna Rodriguez [: 00:45:56

Yes. Yeah. And that market research piece, I think that we all get scared of that instead of realizing we're probably before we start our business, we're doing it without thinking about it. And then once we start our businesses, we get freaked out by it. Instead of like, no. This is something you were naturally doing before. And I feel like the pandemic also gave us distance from people. Right? But, like, that's something like you were having these conversations with people that were like your ideal clients and your ideal customers and learning.

Shawna Rodriguez [: 00:46:23

And we still need to keep doing that learning and understanding and digging deeper. I love that. And we do this is where we normally do the actionable thing. But I feel like our actionable thing is exactly that that I'm thinking about and digging deeper. But I also wanna go back to the, what shows up when you show up doing that. So I think that do you have for somebody who, like, resonated with that? Like, how they can kinda start tracking and figuring that out or just reflect on it? What are your thoughts about how they can go deeper with that?

Marli Williams [: 00:46:50

Yeah. I have I have some thoughts. 1 of the first coaches that I hired, it was called the zone of genius. She was a zone of genius coach. I was like, well, what's my zone of genius? I was trying to figure out. I was leaving my job, and I was like, my coach, am I speaking with you? My thing. And there was a few things that we did. 1 was like a, you know, I think any sort of, like, personality test, like, if you're a personality test person.

Marli Williams [: 00:47:12

So there's kind of like this, like, self awareness piece. And what I love about doing a bunch of different ones, like, doing the Enneagram, doing numerology, even astrology, like all this kind of stuff, Myers Briggs, StrengthsFinder, DISC, anything out there, you'll start to see themes. Yeah. Which is what I really love about multi things. And it's not just like, oh, taking it or like, this is the golden truth about who I am. Yeah. Personality tests are like, don't put me in a box. Well, you know, what I think is really cool is once you have the language for it, you get to again, we can't own who we are if we don't know who we are.

Marli Williams [: 00:47:51

So Yeah. There's that self reflection, self awareness piece is that inner that's the inner work. The other thing that I did in this journey was there was a assessment that she created to ask people in my life who knew me. It was like a 3 60 assessment. Oh, now. You know, if you could describe Marli in 1 to 3 words, what would you say? What are her best traits or characteristics? What do you come to her for? Like, and it wasn't long, but it was like a few questions. And so it's like, you could create a questionnaire that had you know, what are you curious about to know that would help you have more self awareness? Yeah. And send it to the people in your life.

Marli Williams [: 00:48:31

You could send it to a partner. You could send it to colleagues, you know, friends, past bosses, like your neighbor. I don't know. You can send it to whoever. And just, again, what are the themes that you hear people say over and over and over again? And I've seen people do it on Facebook even. It's like, hey, everybody. I'm working with a coach, and our homework assignment was to reach out to people we know. What are 1 to 3 words you would use to describe me? And just do your Facebook post and, like

Shawna Rodriguez [: 00:49:01

No. I love it. I love it. That's fabulous. That's so helpful. You are so marvelous. I love it. And so everyone, obviously, podcast, Marli Williams Podcast, and you have a website.

Marli Williams [: 00:49:11

I do have a website, marliwilliams.com.

Shawna Rodriguez [: 00:49:14

Nice and simple. Easy. She's on Instagram. That's a good place to find you. Is there another good place to find you? I'm on the gram.

Marli Williams [: 00:49:20

The only other thing is if you wanna hang out IRL in real life, there are still some spots available for the Hell Yes Baja retreat coming up this January in beautiful Baja, Mexico.

Shawna Rodriguez [: 00:49:33

Amazing. So an in person opportunity to hang out with you. How many people are at this? This is a small retreat, isn't it? Small retreat.

Marli Williams [: 00:49:39

Yep. 10 people. 10, 12 people. It's a small small group. If you are looking for that clarity, that courage, that confidence, and that community to create your Hell Yes life and business, that is the place to go. And I would love to offer every anybody out there listening to this podcast $250 off to join us. It is an all inclusive retreat experience. All you gotta do is get there and show up.

Marli Williams [: 00:50:04

Everything else is taken care of. And the promo code we created was amp, marliwilliams.com/retreats to learn more about that.

Shawna Rodriguez [: 00:50:12

Awesome. So amp is the code for $250 off, and it's so what are

Marli Williams [: 00:50:16

the dates for it exactly? January 10th through 15th. Oh, so it's 5 days. Wednesday. Yes. 6 days, 5 nights.

Shawna Rodriguez [: 00:50:24

6 days, 5 nights. And it's with food, and you're, like, at one place the entire time. So you're there the entire time.

Marli Williams [: 00:50:30

Retreat, hotel, vibes. The food is epic. Views, amazing humans, time in your life.

Shawna Rodriguez [: 00:50:38

I saw photos from it looks amazing. There's like a pool and there's the views. It looks gorgeous. Yeah. And you get transfers from the airport. So you said to get yourself to?

Marli Williams [: 00:50:46

Gotta get there in Cabo.

Shawna Rodriguez [: 00:50:47

Just gotta get yourself to Cabo in January. And I also last year, I somebody else because I knew other people that managed to go to this amazing retreat. Somebody else supposedly also missed storms where they were from. So it's a good time of the year to be gone.

Marli Williams [: 00:51:01

Yeah. It was nice. It's not happening in Portland, and I was so stoked to not be there.

Shawna Rodriguez [: 00:51:06

Yeah. So miss the storms wherever you are. January is a good time to be gone. Excellent way to start the year.

Marli Williams [: 00:51:12

After the holidays, it's like, yeah. Start your year on purpose. Right? Like, that's the whole idea.

Shawna Rodriguez [: 00:51:17

That's amazing and incredible with incredible group of women. And it really is. So it's a transformational is it planning or what exactly are you? So just getting yourself that clarity.

Marli Williams [: 00:51:27

Yeah. So the first piece is really, like, creating clarity in your hell yes vision for 2025. What do you want your life to look like? What do you want your business to look like? What do you wanna say hell yes to? What do you wanna say hell no to? So that is really a big piece of it. And then really cultivating, like, the confidence in yourself, reconnecting with yourself. Like so it's like I have this vision and then the confidence to believe that what I want is possible. Yeah. And cultivating the courage to take bold inspired action in service of that vision. So Oh, great.

Marli Williams [: 00:52:03

Community to support you. So there's excursions, there's play shops, you know, instead of workshops. We can play, we can learn, we can grow amazing connections, conversations, breakthroughs, and yeah. Tons of Oh. Opportunities to get individual guidance and mentorship and coaching and support too.

Shawna Rodriguez [: 00:52:23

Love it. And I love it that it's like you putting you at the top of 2025. Yeah. Because it can be hard to do, especially as women. It's gonna be hard to do.

Shawna Rodriguez [: 00:52:34

So it's really nice to do that.

Marli Williams [: 00:52:35

I think yeah. The other thing that I'll add to this is I feel like the world right now can feel really overwhelming, really chaotic, really crazy. And there's a lot of things that are not in our control at this moment in time. Yes. So what I've been saying to a lot of people who are interested in the retreat is almost like reclaiming your sense of control over you. Yes. Your life and putting you in the driver's seat of that and not being so thrown about, like, I think everyone feels a little bit, like, off center. So this kind of like reconnection, recentering, regrounding, and resetting your nervous system is a big piece of that.

Shawna Rodriguez [: 00:53:16

Okay. That's it. I'm going. So there's a you get to be with me if you go because I'm going. No. No. So not only do you get to be with Marli, but you get to be with me because I'm that's it. I need this.

Shawna Rodriguez [: 00:53:27

So we're gonna end, and I'm also committing to maybe able to take more time. And so this will be me committing that I'm gonna make it happen so I can be away for that long.

Marli Williams [: 00:53:35

So come in out and talk about with us.

Shawna Rodriguez [: 00:53:38

Yes. You could hang out with Shauna and

Marli Williams [: 00:53:40

Marli and Baja and Do a live podcast from Baa.

Shawna Rodriguez [: 00:53:45

Oh. Oh. We might just had

Marli Williams [: 00:53:47

to do that. That's amazing. Yeah. We do a little, like, podcast 1 on 1 little workshop. That's the cool things too is, like, all these, like, badass women leaders, entrepreneurs. It's like everyone also has something to offer each other. Right? And, like, how can we learn and grow together? So Yes.

Shawna Rodriguez [: 00:54:04

So if you're listening, better hurry up and sign up because one more slot is gone. So

Marli Williams [: 00:54:07

there's a slot. That's right. Better sign up. Better sign up. Okay.

Shawna Rodriguez [: 00:54:12

Well, we need to get to the, the bonus stuff for our up close, our listeners on Apple. So we've got to get to that piece. But thank you so much, Marli. This has been amazing, and you have so much to offer. Everyone listening, you need to check out her podcast as well because you will get so much from it. She is such a gap. So thank you so much for your time, Marli.

Marli Williams [: 00:54:31

You're so welcome. Thank you.

Shawna Rodriguez [: 00:54:32

See you guys in Mexico.

Marli Williams [: 00:54:35

That's right.

Shawna Rodrigues [: 00:54:39

Isn't there so much for us to learn on this entrepreneurial journey? Thanks for spending time with me here on the Authenticity Amplified Podcast. It is a joy to grow together with you. If you're interested in learning more about the subscription on Apple Podcasts so that you can get up close with our guests and gain additional insights and wisdom, as well as get your episodes 2 days earlier.

Shawna Rodriguez [: 00:55:04

Be sure to head over to Apple Podcasts. Subscribing is also a fabulous way to support this podcast so we can keep producing this valuable content. Don't forget to pass this along to someone you know who could benefit from one of the many nuggets of wisdom and value you gained from this conversation today. Until next time, remember, just because you are a solopreneur doesn't mean you have to do this alone. Keep being authentic, authentic to who you are, what you bring to the table and to this work, and the impact you will surely make. Until next time.