Innovative Social Marketing: Content Creator Jeff Dolan on Embracing Authenticity -8

We feel it is important to make our podcast transcripts available for accessibility. We use quality artificial intelligence tools to make it possible for us to provide this resource to our audience. We do have human eyes reviewing this, but they will rarely be 100% accurate. We appreciate your patience with the occasional errors you will find in our transcriptions. If you find an error in our transcription, or if you would like to use a quote, or verify what was said, please feel free to reach out to us at connect@37by27.com.

Shawna Rodrigues [: 00:00:00

Welcome to Authenticity Amplified, your resource for attracting and connecting to your ideal client. You've found your go to resource for mindset, messaging, marketing, and podcasting for entrepreneurs. I'm your host, Shawna Rodrigues, a fellow entrepreneur and the founder of Authentic Connections Podcast Network, where we take the tech and stress out of podcasting so you can focus on the things you love about it. I'm excited to learn alongside you today with our fabulous guest, Jeff Dolan. He may be an entrepreneur on the cutting edge of content creation, s a a s sales and marketing. Is that the root? There's still a kid in there that just wants to be creative and make art. So we're going to learn more about some of his journey as well as some of the tools he has that you might appreciate in the work you're doing as well. Thank you so much for being here today, Jeff.

Jeff Dolan [: 00:00:47

Thanks, Shawna.

Shawna Rodrigues [: 00:00:50

Yes. Tell us about a time in your career when you felt the most valued and the most excited about your work.

Jeff Dolan [: 00:00:56

Oh, wow. So I I started after college in corporate America and in sales, corporate sales. And there wasn't a lot of creativity in it. Right? No. I mean, I guess you could say figuring out how to write an email that people actually cared about or how to say something that you wouldn't get hung up on is creative.

Shawna Rodrigues [: 00:01:16

Yes. Yes. That takes some creation.

Jeff Dolan [: 00:01:18

And it was funny because I was actually when I started, I was like, what do I actually do for a job? I just like call people, like, that's what I'm doing. Like, okay.

Shawna Rodrigues [: 00:01:28

Yes.

Jeff Dolan [: 00:01:29

You'll pay me to just call people all day. Alright. That sounds good. But then I realized, like, oh, yeah. You have to actually know what you're doing. And so I was always trying to figure out, like, how do I do something creative? And I was playing in a band at the time. And apparently, one of the other coworkers, I guess he left the company to go on the road with his band. And so the CEO is like, you need to quit your band if you're gonna work here.

Jeff Dolan [: 00:01:56

And I was like, what? No. So so I literally, like, was like, alright, guys. I'm a grown up now. I've gotta tap out of the band and, like, I gotta do my job. And so I actually yeah. It was kinda sad. Yeah. And so ever since then, you know, being scarred creatively, I was always looking for, like, how do I infuse creativity in my job and make it fun.

Jeff Dolan [: 00:02:24

I think I've told this story, like, one other time. But this was back when I was planning a conference for my company and American Idol was popular. Randy Jackson and, you know, Simon Cowell. This is like the original

Shawna Rodrigues [: 00:02:38

The original early days. Yeah.

Jeff Dolan [: 00:02:39

Al Abdul, right? And so I actually like created I hired improv actors and I taught them the medical software terms and all the issues and problems that our customers are dealing with. And I taught it to them and then I said, like, I want you to set up this crazy, like, skit, but I want you to use all the people in the audience as, like, you know, the the talent that is, like, trying out. It was so funny. People were dying laughing. I mean, I'm talking like they were falling out. Because you gotta remember, this is like stuffy medical, like you go to these conferences, you hear these doctors, like, rattle on forever about whatever. And then you get something just out of the box, totally insane, crazy creative, right? And so I actually I pulled it off, Everybody was super impressed. It was very creative.

Jeff Dolan [: 00:03:30

And I think even after I was gone, they tried to, like, replicate it somehow. Like, for years after that, they were still trying to, like, recreate it.

Shawna Rodrigues [: 00:03:36

That didn't have a lot of idea.

Jeff Dolan [: 00:03:38

But it, you know, it was those kind of moments that I remember as they're just the best when you can have be creative in your job. And so Yeah. That's something I would share.

Shawna Rodrigues [: 00:03:48

Yeah. Be creative and create connection based on the creativity that you bring to it. Right?

Jeff Dolan [: 00:03:53

Right. Yes. Exactly.

Shawna Rodrigues [: 00:03:54

Yes. Bring the human creation. I love it. I love it. And the other thing we always try to lead with is wisdom worth sharing. So can you think of some type of advice or wisdom that you've been given along the way that has had the largest impact on your career or helped you as an entrepreneur?

Jeff Dolan [: 00:04:10

I think when I was leaving one of my jobs, one of my managers said, you might not know kind of what your future holds but just know that you're going to get to where you're supposed to be. That kind of hit me, I was like, okay. And I didn't really understand what she meant. And years later though, as I've reflected on that, it's really come true, right? We all get what we want even if it's subconscious And we all are kind of working towards the life that we feel like we want or deserve.

Shawna Rodrigues [: 00:04:51

Mhmm.

Jeff Dolan [: 00:04:51

And so really, it's trying to understand internally like what is it that I want and let that come out in your life and your subconscious does a lot towards this. Like you're making decisions and but we're not all rational. Right? We're not all like t-charting it up and like positives and negatives and like making like the best decisions on everything. So a lot of times our gut reaction is like what do we really want deep inside? And so I think trying to really uncover like who are we as a people, what do we really want, what are we passionate about And then your subconscious mind kinda makes these decisions as you're going in the right direction, if that makes sense.

Shawna Rodrigues [: 00:05:36

No. That makes perfect sense. So actually utilizing that for your benefit instead of having to work against you because you're not aware of it. Right. I love that. I love that you've learned that. Like, as much as, you know, corporate America can have its faults as nice as somebody in that environment was a good influence that gave me some good advice. I dig that.

Shawna Rodrigues [: 00:05:53

I definitely dig that. Yeah. So let's talk more. I am so excited that you had this experience in corporate America. It sounds like you've had these creative outlets you found, and it's, like, you've had some side gigs to be your creative outlet. But you've created this amazing company that has this really awesome tool for entrepreneurs and individuals finding their way to connect with clients. And content marketing is a big thing we talk about here on our Authenticity Amplify. So tell us more about your product, your path to come into that product, and how it can be a tool for entrepreneurs.

Jeff Dolan [: 00:06:26

Yeah. So I actually started in sales as I was saying, and then I got into marketing because I realized that most of my customers were finding out about my company online before they even talk to me. So the salespeople were kinda becoming less and less relevant. And I was like, oh, wow. Like, content is the game. We gotta we gotta get in front of this. In corporate, it's very siloed off. It's like you got marketing department, sales department.

Jeff Dolan [: 00:06:51

They don't like each other a lot of times. You know, the sales guy is like, why you give me junk leads and the marketing is like, why aren't you calling these people and closing them? It was very contentious. And I was like, man, it needs to be all in one. Like, I need to be doing marketing as a salesperson. And so I started on the side hustle, like, my marketing agency. And I started executing on the things that I was learning from everybody that I was learning from, and it was working. And one of my first clients actually said, hey, can you do this full time because I need you?

Shawna Rodrigues [: 00:07:27

They were smart. They were smart.

Jeff Dolan [: 00:07:29

So I was like, yeah, that'd be great. And so I actually got to implement everything that I ever wanted to implement. They're like, all the ideas you hear, we're like, oh, you gotta do webinars, you gotta do funnels and click funnels and you know, all the different things. Right? And so I implemented all that and it worked. And I 3 x the company and it was amazing and

Shawna Rodrigues [: 00:07:49

Nice.

Jeff Dolan [: 00:07:50

Everybody was cheering. Well, I had some friends that were watching this and they were venture capital. Oh not venture capital but private equity. And so they said, hey, can you do that for one of our companies? And so they hired me on as CEO of Wave, handpicked it, and said, hey, we like your mix of, you know, technical and creative. Can you come in and do this for us and be a leader? And I was like, man, I've never been able to be the head guy calling the shots. So, yes, let's go.

Shawna Rodrigues [: 00:08:18

Yes. I like this.

Jeff Dolan [: 00:08:19

Part of that, which is super exciting, is that I get to actually build, a personal brand as well as the company brand, which I think a lot of cutting edge companies are starting to key in on. And one of the companies that I use is ConvertKit and they're really big on this. Kind of the individual influencer or creator as kind of the personality behind your brand. Right?

Shawna Rodrigues [: 00:08:45

Yeah.

Jeff Dolan [: 00:08:46

And I'm a little weird in the fact that I'm Jeff Dolan, but I'm also like the head personality of Wave. And so it's been interesting for me to kinda navigate content in that way and like how do you create content in a way while also running a company.

Shawna Rodrigues [: 00:09:03

Mhmm.

Jeff Dolan [: 00:09:03

Some CEOs have a big enough company where they can have their people do it all.

Shawna Rodrigues [: 00:09:08

They could just melt in the background. Yeah.

Jeff Dolan [: 00:09:10

And then they could just do fun stuff like podcast interviews and, like, go play in a band and just do whatever. I'm not that fortunate. Like, I actually have to run the company and Yeah. Day to day execute. So I don't have a lot of time to create content and so it becomes very important to be fast. And so one of the things that Wave does is it allows you to take your audio and just create video for social media quickly without having to shoot video, edit video, do anything time intensive. Right? And even though I'm a filmmaker and I love editing. And and this is kind of the painful thing about content is if you're good at creating it, if you like doing that, you generate a lot of content and then you're sitting on all this content going, uh-oh, Batman.

Shawna Rodrigues [: 00:09:58

Yeah. My phone is full of, like, these little clips that I make that never make it online. And it was like, oh, well, now it's too late for that because that's not relevant anymore.

Jeff Dolan [: 00:10:08

Right. And that's the sad part. Right? Mhmm. Because the content gets old and you're like, uh-oh. Can I, I can't post that anymore?

Shawna Rodrigues [: 00:10:15

Yep. That's that ship has sailed, not somewhere about that thing anymore. So maybe now next year won't apply. So never mind.

Jeff Dolan [: 00:10:23

And I think and it's funny too because I remember, recording podcast just prior to COVID and then COVID hit and then it felt all irrelevant. Like, all of a sudden, I just was like, well, can't release any of that.

Shawna Rodrigues [: 00:10:36

Everything's changed. Never nothing's the same. Yeah. Yeah. Context, I guess, matters.

Jeff Dolan [: 00:10:42

Yes. And I think that's the hard part too when you're scheduling and trying to be efficient. Right?

Shawna Rodrigues [: 00:10:48

Yes.

Jeff Dolan [: 00:10:48

Because you're like, oh, I'll just schedule out, you know, months and I'll be so ahead and I'll be awesome. And then you realize like on week 2, you mentioned something that's totally out of context based on what's going on in the world.

Shawna Rodrigues [: 00:11:01

Mhmm. Yep. Can't predict that one.

Jeff Dolan [: 00:11:03

I know. You gotta be super I mean, wow. It's super hard these days. And I just wrote in my newsletter, at Wave about kind of staying in your lane, which is super hard to do. Right? Because as creators, we wanna share a personality. We wanna, you know, Gary Vaynerchuk is big on this where it's like, just be yourself and, you know, if you like Smurfs, Smurf it up. You know, like, all that kind of stuff. And it's tough because there could be topics that you're into that are just not popular to talk about and can get you in hot water where somebody would really enjoy your content.

Jeff Dolan [: 00:11:42

But then you start talking about something totally random that's not even related to what you're about, and people are like, weird flex. Like, I don't know about that.

Shawna Rodrigues [: 00:11:52

Well, the interesting thing is, like, something we work on with my network is finding, like, the cool intersection of how it relates. So you're not, like, completely tangential all the time. Right. You can find cool, cute ways, if you're really into Smurfs, that you go on to this way of relating business according to the different characters of the Smurfs and that somebody will find that and think it's awesome and that's your tribe. And other people will be like, that's ridiculous. I'm not connecting. But you have to be careful with the things that you're connecting on. Because sometimes, again, like, if you have especially things that you haven't worked through.

Shawna Rodrigues [: 00:12:26

Because that's where I find like, I interviewed somebody for one of my podcasts the other day, and they're, like, still all over the place with something. And they kept using these terms related to it because they're still pushing back and don't know how to look at it, and that's when you really lose people. Like Yeah. If you've worked through you love Smurfs and you're good with Smurfs, that's something you can integrate. But if you're like, well, I kinda feel ashamed sometimes about Smurfs. I'm not sure about it, and I feel like I'm truly like a little kid, and then you try to integrate it, like, that doesn't work.

Jeff Dolan [: 00:12:55

A really good point.

Shawna Rodrigues [: 00:12:56

So find your things. And right now, there's so much in the world that's turmoil that you probably aren't settled on, and you don't know how to fill about, and you don't have enough information on. Don't touch those things.

Shawna Rodrigues [: 00:13:06

Those things aren't the things you need to bring into the conversation. You don't know enough. You haven't seen the different sides of the topics. Those aren't the things you should bring into your content at all.

Jeff Dolan [: 00:13:15

Yep.

Shawna Rodrigues [: 00:13:16

So and maybe you don't know enough about Smurfs yet. Like, it's just a vague memory as a child. Instead, don't bring into Smurfs. I don't know enough about Smurfs.

Jeff Dolan [: 00:13:23

And then the true the true Smurf lovers are like, you're not authentic. You don't know what you're talking about. You alienate the core group and the people that don't know anything about it.

Shawna Rodrigues [: 00:13:32

Hey, Jeff. We've nailed it. We've nailed it. Only be true to it. Make sure you can go there and you know the facts and you're actually connected, and now just trying to grab some cute core memory that you have, like, 5 seconds from one time you watched the show when you were a kid.

Jeff Dolan [: 00:13:45

Exactly.

Shawna Rodrigues [: 00:13:46

Like you gotta be true to what you're actually true about.

Jeff Dolan [: 00:13:47

So Exactly.

Shawna Rodrigues [: 00:13:49

Yeah. I think I think we have packed pretty well. I do we did, Jeff. I think we just nailed that. So, yay us.

Jeff Dolan [: 00:13:55

When in your life.

Shawna Rodrigues [: 00:13:56

But we're all just figuring things out. So we had to have some grace with each other as we're trying to figure out, like, this weird thing of, like, I'm a CEO, but I'm also a personality. And where do I insert myself? And how do I be authentic, to things that aren't in my lane? And how do I figure that out?

Jeff Dolan [: 00:14:13

Yeah. Yeah. Yeah.

Jeff Dolan [: 00:14:15

It can be it can be hard. I mean, yeah, because you're representing you're representing a company, a brand. Right? Your clients, you know, you got a lot of eyeballs on you. So and then just finding carving out time to do it, to create and edit and publish. I mean, you were talking about SEO earlier. SEO is even in question now. I mean, I'm reading articles now where I'm like, okay, AI is eating everybody's lunch, you know. I mean, if people are gonna start using that instead of searching then SEO is really just an algorithm.

Jeff Dolan [: 00:14:46

They're just gonna rehash our content and spit it out the way that people want it. And so I think it's gonna be really interesting how certain industries in the content game, are changing. Right?

Shawna Rodrigues [: 00:14:59

Yeah. And we had to be mindful in thinking about it and rehashing how we see things, like, on our toes about it. Right? Mhmm. Because it Yeah. Because it is gonna be evolving and shifting in ways that we gotta kinda figure out. Yes. But the cool thing about your tool is it can be this great assistance. So Wave can help you with that process that you can take just audio.

Shawna Rodrigues [: 00:15:20

So if you don't have the time to do the video, do all the other pieces, you can take audio. So if you just record something, it can turn it into a social post for multiple platforms. Right? Like, it works.

Jeff Dolan [: 00:15:31

We give you the video, the MP4 file, so you can post that on any platform and any new platform that comes out. Right? So if threads comes out, it's like, hey, here, I got all my MP4.

Jeff Dolan [: 00:15:41

I can just load them all up. Here we go.

Shawna Rodrigues [: 00:15:44

Yes. So you're able to take, though, one dimensional, we'll call it, for lack of better word. But, like, one dimensional format such as audio, and turn it into something visual, so then you can use it in more ways and more places, which is a huge time saver for folks that are trying to get themselves in more places and find where they belong without having all the additional work that might come with that. Right?

Jeff Dolan [: 00:16:07

Yeah. So so it's great for introverts that don't wanna be on camera or if you just don't wanna put your makeup on, like, every day. My wife is a teen girl coach and life coach, and she plans her day around her hair, makeup. I gotta be on camera for my clients, like, the whole thing. Right? And so I know it's just reality. But if you already have a beautiful headshot, you can just put that on your video, add your audio, and you're done. Yes. So much of it.

Jeff Dolan [: 00:16:38

And it's been really helpful for people to put out content on a regular basis that way. So you're not stuck with all the video editing, you know, all the stuff that you got to do that just slows people down. It kind of speeds you up. And I've also talked to creators that test their content this way which is super interesting. So check this out. So we have a generational shift happening where people that are like 38 and over are searching Google, creating long form content. Right? Or creating the long podcast, the long YouTube videos, or writing books, or don't the younger generation is just putting out like a tweet and then like putting out like a TikTok.

Jeff Dolan [: 00:17:21

And they're like, is that popping off? Because if that's not popping off, I'm not doing a long form version of that. So they're real smart on how they do content. And so we're kind of doing the opposite. We're like creating all this long form and then we're like, man, how do we repurpose this to get it back into the short form content all these kids are doing. Right? And the kids are like, forget the book and the long form whatever. Like, I'm gonna test this. And if this thing goes viral, I'm gonna talk more about that and do more of that.

Shawna Rodrigues [: 00:17:49

Yeah. This is great because it works for whichever way you're doing things. Right?

Jeff Dolan [: 00:17:52

Creators are actually using Wave to create podcasts that are just their thoughts, the Snackable clips is their content starting off. So they're just putting ideas out. Like, you were saying, like, I have, like, a voice note or something. Like, they're just putting that out. There is no podcast to link to. There is no nothing else. It's like, here's the content. Do you like it?

Jeff Dolan [: 00:18:16

If you like what I'm talking about here, I'll do a full episode on it. Otherwise, I'm not wasting your time or my time.

Shawna Rodrigues [: 00:18:23

Nice. That is brilliant. And that is a whole new way of looking at things. It's helpful.

Jeff Dolan [: 00:18:27

It is.

Shawna Rodrigues [: 00:18:27

I'm over 37. I fit in that category. It's 80. Yeah. It must be it must be barely there. That's awesome. No. That is a creative way, and that is a great tool for something like that, right, to be able to just be out there fast and easy.

Jeff Dolan [: 00:18:41

Yeah. You just get it done, put it out. And I think the intimidating thing, right, is, like, you have your face on camera. Right? You're, like, how do I look? You know, like, it's just too hard. Just open the audio app and just record.

Shawna Rodrigues [: 00:18:56

Yeah. Exactly. And the faster, the easier. And the quantity to find the right thing is part of the process at times. Right? And so being able to have an easy tool to be able to make that happen is fabulous.

Jeff Dolan [: 00:19:08

And what I encourage you to do to do is go through the entire process with the most easiest workflow you can. Because the workflow doesn't change. You still have to plan what you're gonna say or at least think about it.

Shawna Rodrigues [: 00:19:23

Mhmm.

Jeff Dolan [: 00:19:24

You still have to create the content, edit the content in some way, publish the content, distribute the content. Right? You might have to repurpose the content. Right? All those steps are still in whatever you do. You still have to do all those steps. So pick the easiest thing you can do consistently to get the wheel turning.

Shawna Rodrigues [: 00:19:45

Yes.

Jeff Dolan [: 00:19:46

And now you've got the whole process where you're like, okay, I can do all parts of the wheel and it's turning now. Might not be much coming out but it the whole thing is going and you know okay now I'm gonna add video. Oh my gosh. Now it's gonna take a little longer for that. We ought to get going. Right? I'm gonna add a new person. I'm gonna add a virtual assistant. Oh my I gotta train this person.

Jeff Dolan [: 00:20:07

Oh my goodness. Then all of a sudden, you have content coming on a regular basis. Where I think a lot of people get stuck is they think, okay, I have to have everything perfect. I gotta, like, train everybody. I gotta learn how to be an amazing interviewer. I gotta get the right mic. I gotta get the right graphics. I gotta get the right website.

Jeff Dolan [: 00:20:28

I gotta get my tools all lined up and research every one of them and which one's the best one, which one's the one that all my heroes are using. Right?

Shawna Rodrigues [: 00:20:36

Yeah.

Jeff Dolan [: 00:20:36

And then, like, a year later, they still haven't done anything. And they're like,

Shawna Rodrigues [: 00:20:40

Yes.

Jeff Dolan [: 00:20:40

I'm planning.

Shawna Rodrigues [: 00:20:42

But you need that minimum viable product, and you need to start minimum viable.

Jeff Dolan [: 00:20:46

That's it.

Shawna Rodrigues [: 00:20:47

I love it. Jeff, that's brilliant. That is so helpful. And it's so awesome too that you have the tool that helps with that. But I think that whole concept, that minimal viable product and just getting the wheel turning, and then you could put in the places that you know that matters that keeps it going more and more. But getting started, I think.

Jeff Dolan [: 00:21:03

Minimum yeah. Minimum viable content.

Shawna Rodrigues [: 00:21:06

Content. Content. Content. Minimal viable content. Yes. I love it. That is so helpful. I appreciate that.

Shawna Rodrigues [: 00:21:13

So as we're moving, because we're getting kind of towards our wrap up part of the conversation already. So we always can do a little exploration of authenticity as, you know, it's kind of part of our theme. Is there someone when you think of authenticity and expressing that, is there someone in your life that you feel is really authentic and is a good way of expressing that? And what about them do you think is really authentic?

Jeff Dolan [: 00:21:34

Like, in my personal life or, like, people I follow them on?

Shawna Rodrigues [: 00:21:38

Either. Any. We're really open. Whatever feels like the easiest answer for you.

Jeff Dolan [: 00:21:43

I think I always mention Brene Brown a lot when it comes to authenticity, mainly because she really speaks on vulnerability being an attractive quality of online influencers and personalities and so in people in general. Because if you show up and you're like, I have all their answers. Everyone's like, boring. But if you show up and you're like, I'm trying to figure this out. I need help. I really messed up. They're gonna lean in and be like, I can help you. Let me listen.

Jeff Dolan [: 00:22:14

Right? And so, Brene Brown is a really good, person to follow if you're trying to figure out how do you become more of yourself and we're all vulnerable in different ways and we all have our insecurities. And she's able to really share it in a really clean way that she shares like personal stories about herself, her family, like struggles she's had. And I think it's a really good example of somebody that you can still respect, even though you know that she's been through some hard things. And that model is a really helpful one for people that are trying to put themselves out there on a podcast in their content because it's very, I would say, freeing to just be, like, this is who I am. I've been through some stuff. And then it gives context to what you're saying.

Shawna Rodrigues [: 00:23:05

Exactly. You don't have to be on guard all the time and people can respect you more because you're being yourself and being real and letting that be clear. That's awesome. She's amazing. So for your expertise, what advice do you have for our listeners who are trying to make it in business who want to amplify their message and better catch their clients? Like, what do you think? I think we've had some good little pieces we could just reflect on we've already shared, but kind of what would be your your closing little sharing of, advice or expertise you'd like to offer around that?

Jeff Dolan [: 00:23:35

Yeah. I think there's a lot of content creators that are good at making content, but they're really bad at making offers to their core client.

Shawna Rodrigues [: 00:23:45

Yes.

Jeff Dolan [: 00:23:46

And so I would say put a little bit of effort into speaking directly to person you're trying to help and telling them what you have, how it's gonna help them, and why they should connect with you. And then what's the next step that they need to take with you, right? So just putting those things together even if it's just like a little 32nd video you record and put up on your website with a little form under it, it's like, schedule a call with me. Right? Because here's the disconnect. You create a bunch of great content. Everyone's like, thumbs up. That's awesome. And then they go listen to the next thing or they go watch Netflix or the YouTube, right? Like there's no next step. But if you record something that's like I have this really cool thing.

Jeff Dolan [: 00:24:31

I help people that are like this. Are you like this? Do you have this problem? I can help you. Click here. Fill out the form. Let's talk. Bam. Now your business can start growing. Without that connection point, you're lost.

Jeff Dolan [: 00:24:44

You're just out there creating content for years and nothing's happening.

Shawna Rodrigues [: 00:24:49

So don't forget. I think that's great because we do the last thing we do is our real world application. So that last piece of don't forget the final step of that call to action and telling them that, yes, I have all this great content, but the final step is, and this is how it applies to you, and this is how you connect to me so I can keep supporting and helping you. So that last call to action and close it.

Jeff Dolan [: 00:25:09

And we're gonna practice. And I want you to give your call to action for the viewers of this podcast.

Shawna Rodrigues [: 00:25:17

Oh, what was you, Jeff? I was I was really like, oh, at last. So how do people connect to you? And now, you turned it on me. That was brilliant, Jeff. You're a great guest. So for folks who wanna work with me, who are interested in Authentic Connections podcast network, the best way to work with me is to actually go to the easiest ways to find me on Instagram and go @37by27. If you just go to that link in bio, the top thing on there is for you to be able to find out about how to get connected to the network and to just connect with us there, and we will give you the information about having a call directly with me to learn more about where you're at with your podcasting. And if you'd be good candidate to sign up with our network for us to support you and launch in your podcast and work with us directly. So

Jeff Dolan [: 00:26:00

Yeah. Let's break this down now. Hold on.

Shawna Rodrigues [: 00:26:02

Yes.

Jeff Dolan [: 00:26:02

How do I know I'm a good fit for your network?

Shawna Rodrigues [: 00:26:06

Well, you would be somebody who has a podcast that you want to start that is about connecting with other because the connection piece is kind of an important part of our network and the work that we do. So that is actually about, like, connecting that you have a message, you have something you wanna say that you're interested in doing, and you're ready to start it. And so we work largely with entrepreneurs who have a business that they want to get their message out and connect to others around. And you're ready to start that, and you're ready to have somebody who's gonna be coaching you, and doing the production for you, and getting you out there, and making you successful. And if that's you're ready to do that.

Jeff Dolan [: 00:26:38

So, I don't wanna do any work. I just wanna show up and you will do the rest?

Shawna Rodrigues [: 00:26:46

No. You gotta actually you actually gotta wanna do the work a little bit. Okay.

Jeff Dolan [: 00:26:51

What work am I doing? What work am I doing?

Shawna Rodrigues [: 00:26:53

What work are you doing? The work that you're doing is, well, the beautiful thing is we take the stressful pieces away. So we do the actual production pieces, and we do the creative pieces, like your podcast art and that type of stuff for you. So, we do the stressful pieces, and we help you figure out the tech and set you up with all of that, and we do the coaching pieces for you. So, your pieces is figuring out what your title is gonna be for your podcast, who you're gonna be interviewing, what you're gonna be talking about, and we walk you through those things. And so you gotta be ready to, like, just do the work of figuring those things out. And it's still it's still can be challenging to do a podcast.

Jeff Dolan [: 00:27:25

Coach me. You're gonna coach us through this. You. If we want so what's the next step? Click on the link in your Instagram. What if we're listening to this on YouTube or somewhere else? Where do we click?

Shawna Rodrigues [: 00:27:35

Well, the best thing is to do is to go to so Linktree, liktr.ee/37by27 would be.

Jeff Dolan [: 00:27:42

Link in the description. If you're listening to this on any platform, there's a link somewhere in the description.

Shawna Rodrigues [: 00:27:47

In the description to the Linktree.

Jeff Dolan [: 00:27:49

And on there That'll go where? What do I do when I go to that website?

Shawna Rodrigues [: 00:27:52

You will sign up to do a 20 minute call to talk to us about that because we do that. We'll send you to the cart, but first, we wanna actually meet with you because we don't just take anybody in. So we wanna meet with you and make sure that you're ready. So we meet with you and then we will send you to the cart so you can pay to join our network and start working with us.

Jeff Dolan [: 00:28:08

Awesome. Okay. Yes. So the challenge for everybody listening and I I put Shawna on the spot. The challenge is to get all that down into, like, a few minutes.

Shawna Rodrigues [: 00:28:18

You yes. And very coherent.

Jeff Dolan [: 00:28:20

Like snappy with it and just be like, here's what you do. Here's what why you should sign up. Here's what I offer. Here's what you need to bring. Here's if you're not good for this. Here's right? You go through all that and then you say, 20 minute call to find out if you're a good fit. Click the link in the description. You're gonna go to a page.

Jeff Dolan [: 00:28:37

You're gonna schedule a call on my calendar. We're gonna talk for 20 minutes. At the end of that call, you're gonna either have a partner and a coach in the podcasting game, or you're gonna realize you got more work to do. It's a win win.

Shawna Rodrigues [: 00:28:49

It's a win win. It's a win win. Jeff, you're amazing. You're amazing. I did not expect it. That was beautiful. Thank you. Apparently, I I'm learning right along with everyone.

Shawna Rodrigues [: 00:28:57

This is beautiful. This is beautiful. And so if you want to get in touch with Jeff and learn more about wait. Tell it's your turn, Jeff.

Jeff Dolan [: 00:29:05

If you're a podcaster, if you're an audiobook author, if you're an executive, right, and you just create audio, we have the tool that can turn your audio into video for growing your influence on social media. So go to wavve.co, wavve.co. Sign up for a free trial. Try it out. You get unlimited for 7 days. And then if you like it, stick around with us. And I write 2 times a week on a newsletter to teach you how to do all this content stuff. My personal filmmaking creative stuff is on my personal website at jeffdolan.com.

Jeff Dolan [: 00:29:41

Nice. And, yeah, let's go on the content journey together.

Shawna Rodrigues [: 00:29:44

That's beautiful. I will make sure that is in our show notes and available for you as well. So you can click through to all of that.

Shawna Rodrigues [: 00:29:51

Jeff, you have been so much fun. I have really enjoyed this. Thank you so much for being here with us today.

Jeff Dolan [: 00:29:55

You too. My pleasure.

Shawna Rodrigues [: 00:29:57

Thank you.

Shawna Rodrigues [: 00:29:57

And for everyone listening, we know that being an entrepreneur, that 80% of entrepreneurs are solopreneurs. I don't know if you knew that, Jeff, but they are. But you don't have to be doing it alone, and we will be here every week on Authenticity Amplified to be here on this journey with you. So thank you all for tuning in.

Jeff Dolan [: 00:30:11

Thanks.