Episode 1

Unlock Consistent 10k Months: Jan Ditchfield's Ethical Marketing Mastery -01

In our first episode of Authenticity Amplified, host Shawna Rodrigues wanted to make sure we started with a topic that as solopreneurs we can all relate to, scaling our businesses. Fortunately we get to sit down with award-winning strategist Jan Ditchfield to learn the secrets behind finally building to $10k months. Jan is an expert in marketing strategies that are in alignment with why you do what you do and leave you with your ethics in tact. The duo touch on overcoming tech overwhelm, what it means to be ethical in sales, and why authenticity matters. They also explore balancing creativity in both personal and professional spheres, with valuable insights for transitioning from employee to entrepreneur. Tune in for a blend of light-hearted conversation and deep expertise that promises to revamp your approach to business and marketing.

Jan Ditchfield enjoys a distinguished career as a professional fundraiser, known for her role as a "gun for hire" for struggling charities. Specializing in human rights causes in Canada, Ditchfield was renowned for her ability to steady organizations, redesign operations, raise significant funds, and network with key influencers. Her expertise spanned women's rights and disability rights, among other human-centered issues. In addition to her consultancy work, she founded two national nonprofits, one of which operated for nearly a decade, while the other continues to thrive under exceptional leadership.