Need Business Advice? Simplify and be Uncomfortably Over Supported -6

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Shawna Rodrigues [: 00:00:00

Let me tell you my favorite things about Lisa. She's an executive coach who's reached mastery level certification as a coach. Very nice. But she's also an advocate for professionalizing the industry and is a coach for other coaches as part of that. She uses the term under fulfilled, overachiever, which I love and we are going to talk more about. And 3rd, she's huge on community and she loves working with entrepreneurs. So I'm excited to hear a bit more about her journey and hear her thoughts on how you, as entrepreneur, can do more to create community, capture your clients without being lost in overachievement mode. Thank you so much for being here today, Lisa.

Lisa Pachence [: 00:00:37

Thanks for having me, Shawna. I'm so excited for our conversation. I can nerd out for hours on this.

Shawna Rodrigues [: 00:00:42

I know. I love it. I love it that you're so connected to working with entrepreneurs because that's definitely who we have in our audience and who will be able to gain from your wisdom. The first thing we do is an opening question to get to know you just a little bit. So have you ever taken a personality skills, astrology, or some other type of test that and if so, has it resonated with you? And why or why not?

Lisa Pachence [: 00:01:04

You mean, like, this week or this month? Ever. Ever.

Shawna Rodrigues [: 00:01:09

So we might have shared everything. Right? But now it like, this week.

Lisa Pachence [: 00:01:13

So many.

Shawna Rodrigues [: 00:01:15

So which one that stuck out you is the most helpful then?

Lisa Pachence [: 00:01:18

Oh, all of them. Well, I have to say off the bat, the first assessment I can ever remember taking is is my, you know, astrology, my sign, which I suppose isn't really an assessment, it's more a label. I'm a Virgo, and I am very much a Virgo. So that means I'm Type A, I like to have things a a certain way, I like to be organized, I am ambitious, I like to achieve, I'm typically competitive, I have a lot of personality, very, very Virgo. I'm also married to a Virgo. And the only reason why we can stay together is because of the work that we've both done on ourselves to be able to be compatible in all of the right ways. So being a Virgo does very much resonate with me, and I have to be really careful to harness that part of me in a positive way instead of allowing that that side of me to overcompensate for the insecurities that typically come with a Virgo.

Shawna Rodrigues [: 00:02:18

So you've like, from the very start, you're like you're like, yes. Test and assessments are helpful. Very much. And you could use them to see what areas to work on and how to work on them.

Lisa Pachence [: 00:02:28

Yes. Yes.

Shawna Rodrigues [: 00:02:29

I like that. I love it. We'll start at the base. Let's start with your sign. I love it. That's kind of a nice way to see things. I love it. So the other thing that we also start with is wisdom worth sharing.

Shawna Rodrigues [: 00:02:39

So what's some wisdom you've heard that you found is most valuable in your life and career that you've applied?

Lisa Pachence [: 00:02:45

If you wanna go fast, go alone. If you wanna go far, go with others.

Shawna Rodrigues [: 00:02:50

Oh. I like it. And I love how quickly you're like, yes. I got this. Let me show you. I got this. I got this right there. That is true.

Shawna Rodrigues [: 00:03:00

That is very true, actually, Yes.

Lisa Pachence [: 00:03:02

It's one of the mottos that I love bringing up for both myself as well as for my clients who are typically very similar to me. I find that when we niche, the ideal client is usually a version of ourselves, because that's who we relate to. That's who we attract. And we, as customers, typically wanna work with someone who is a half a step or a full step ahead of us that we can relate to. So they are a version of ourselves. And I bring that quote out pretty often to the under fulfilled, overachievers because they're typically those who are I I like to say only and ahead. They're, like

Shawna Rodrigues [: 00:03:42

Yes.

Lisa Pachence [: 00:03:42

Solo, in front, but they're out there alone. Yeah. Only lonely. That's what I wanna that's what I wanna say. They're the only lonely. So, as a Virgo and as a overachiever, you find yourself alone because of the way that you construct your reality around achievement. It's meant to be, like, a survival mechanism of protection to achieve, to perform, to produce, but it does keep you isolated because you you can't typically produce in a vacuum without some consequences. And usually those consequences of type a perfectionism, doing it right, needing control, is that you isolate yourself, for better or for worse.

Lisa Pachence [: 00:04:30

So a lot of work that that I do with my female entrepreneurs is to learn how to grow a community and to get uncomfortably over supported.

Shawna Rodrigues [: 00:04:40

Oh, uncomfortably over supported. You're full of good sound bites. I love it. Thank you. Yes. And that's a hard journey for folks, isn't it?

Lisa Pachence [: 00:04:50

It's a really hard journey. You have to unlearn this idea that being uber independent is somehow the winning strategy, that it's somehow the thing that will always get you what you want, but it's your own glass ceiling that you create for yourself. And we all have them. So to put it, simply, we're all wearing some sort of survival or coping mechanism that, You know, per your background as an LCSW, you probably saw this in your work, that we all have coping mechanisms, we all have defense mechanisms that keep us protected, and they do good things for us. A overachievement, Virgo type survival mechanism creates your own glass ceiling for yourself. It's just it's inherently limiting to a certain extent, even if you can excel. There are limitations. So a lot of the work that I do is looking at, okay, what is that glass ceiling that my clients want to break through? Why haven't they created it by themselves? Because if they would have created it by themselves, then they wouldn't need a coach to help break that up, whatever that thing is.

Lisa Pachence [: 00:05:54

If it's leaving corporate and starting a business, or it's going from 5 figures to 6 figures, or 6 figures to 7 figures, or whatever it is, Yeah. They are hitting their own glass ceiling. So what is that thing? And we it usually boils down to their survival mechanism. What is that belief system that created the survival? What are those stories that you tell yourself that reinforces the actions and the behaviors that keep that ceiling in place? And once we start to unravel that, you can break through that limitation that you set for yourself and go a little bit farther and a little bit farther. And oftentimes, it's that isolation, I have to do it alone. I'm not allowed to ask for help. I have to serve more than receive. A lot of that is very female oriented in our society because we're cultured that way.

Shawna Rodrigues [: 00:06:43

Yes. Exactly. And I think that as you're building a business, it gets really hard and you start getting that point of exhaustion because you're giving so much and trying to do so much and be so many things.

Lisa Pachence [: 00:06:54

Yes. Absolutely. Instead of being chief everything officer, how can you be true CEO of your of your business and of your life? And, you know, the first couple years when you're starting out, you don't know what CEO looks like. You kinda have to do all the things. But that's when having a community is even more important. Having a mentor, having a cheerleader, having a champion, having a coach, having people that you're cultivating as your teammates. There's a lot of ways to build those communities.

Shawna Rodrigues [: 00:07:23

Yes. And as part of that, having that mirror as well of having people to help you see what you can let go of and what things you need to hold on to because it feels like you have to hold on to everything.

Lisa Pachence [: 00:07:33

Yes. What were some of the things that you let go of when you were starting out?

Shawna Rodrigues [: 00:07:37

Oh, I think it was a big decision for me to decide. There was at a point when I was like, okay, I need to keep going and going and going and finding more clients and doing this. I'm like, no. I need to hire 2 people to support me because I can't find more clients unless I hire 2 more people because I know that my mind is stopping me saying, you can't work any more hours. You can't find anyone else because if you can't do it, you can't keep doing it all. So you need to find people to do more of the work so that you can be freed up. And so hiring staff and it's a lot of work to hire staff to do the interview process and find the right people.

Shawna Rodrigues [: 00:08:11

And I knew that having the right people was critical. It wasn't just having anybody. It need to be the right people to do the right work. And it was a process. But that needs to be the priority. More than getting more clients, they're getting more money in the door. They need to prioritize getting the people to help me so that I could get some more clients and I could build the business.

Lisa Pachence [: 00:08:29

Yeah. So what if you could, like, synthesize in a sentence, what was the new belief system you put into place for yourself?

Shawna Rodrigues [: 00:08:38

Oh, I had to believe that once I hired those folks, the people would come to be able to pay them. Because I think it was knowing that the responsibility of having people to pay was also a stress for me. And so it's like, it's one thing if, like, I can't get paid all the time. Finances are a stress with just me, but to have staff that I was responsible for was, like, this extra layer of responsibility. So for me to believe that the clients will come and it was more important that I needed to free up myself to know the clients would come so that I would have the staff to support them.

Lisa Pachence [: 00:09:11

I love that. So there's a trust in yourself. There's a trust in the team, and there was a trust in the universe that having more community, having more support would actually generate the results that you're looking for, which is unusual. Not a lot of female entrepreneurs have that sort of trust. It's such a gift.

Shawna Rodrigues [: 00:09:32

Yes. And it was so necessary. Because I think that my burnout level is probably one of the things where it's either I hire people or I quit and go do something else. Because it was getting to the point with how, like, much work it was and how many hours it was that it was getting to be that much. And it's just nice to have this conversation and reflect because I was able to recently leave and be able to present with my niece when she had her baby. I was able to go to Yellowstone this summer and have no cell reception, which I did freak out. I knew I wouldn't have Internet, but no cell reception cause you still have internet on your phone. So no cell reception, no level of internet when I went to Yellowstone was this different level.

Shawna Rodrigues [: 00:10:09

But because I had a team, like, I could do that. So as much as I still have the hours that I have a lot, because I'm still in the 1st full years of my business, I was able to do those things. And I think that if I hadn't hired those, wouldn't have even been an option to do either of those things. So

Lisa Pachence [: 00:10:24

Yes. I wanna underline what you're speaking to. You're creating a team of leaders, of those that you can entrust to take the reins, to do their job, to step in and step up. And that's such an important job of an entrepreneur who has a team, who wants to scale, who wants to get out of just being a practitioner and actually have a business, oftentimes, we don't see those around us as other leaders. We see them as our employees or, you know, the people that we're bringing in to do a very specific job. But leaders' responsibility is to create more leaders, not to create followers. To have those on our team that we can cultivate to be leaders as well is super important. And that's something that I really had to learn in my career trajectory.

Lisa Pachence [: 00:11:20

In fact, one of the reasons that I became a coach was because I was hired to run a recruiting department in Manhattan. Most of the staff, the recruiters were older than me, and I was operating as a as a micromanager. I was I was managing them like I was a producer. You should do these things. This is how I did them. This is how we need to do them. It there there was no leadership skills whatsoever embodied, and I was not doing well. So I hired a coach to really take a look at my managerial style.

Lisa Pachence [: 00:11:57

And it and I was young at the time. I was in my mid to late twenties. So so my first time in a in a true leadership position. And what I found was that I had a mentality still of a producer. I was not creating other leaders. I was not trusting them and their wisdom. I wasn't getting curious. I wasn't looking at, you know, what does success look like for that person, for their role, for this department, and asking them, you know, what does it what does it take for you to create that success? It was so eye opening to have this sort of conversation of who was I being as a leader? Not just what I was what was I doing, what was I saying, and what were the results, but who was I being? What were the belief systems that I had in place? And I was not creating other leaders.

Shawna Rodrigues [: 00:12:45

Yes. Even with me, because I'm also I've written and I write on the side. And so for me, the words so it was like I didn't hire a VA. I know a lot of people hired a VA. I offered an operations manager. Like, she was an operations manager, and I didn't hire just, you know, a podcast editor. He is my lead audio engineer. Like, it was, like, no.

Shawna Rodrigues [: 00:13:07

This is the level that I'm hiring you at because this is the level I need you to do, and this is the level I need to and trust you at. And there was, like, a still a good amount of connecting with them in the beginning to get them up to those levels of doing that type of stuff. But it was definitely a level of doing that. And I do coaching with other mid level managers as part of my transition when I started my business in doing that stuff. But that's a lot I work with them of being able to let go and entrust others to be able to do that. And there is. You have to let go of outcomes. There's things that did not happen when I was in Yellowstone, and I had no cell service and no Internet.

Shawna Rodrigues [: 00:13:42

And you just had to let go of things because there's only, you know, so much you can do. But it is an important part of making that. I'm glad we have this conversation because I I do. I work a lot of hours still. But I did. I went to Yellow Stone and had no Internet, and the world didn't end. So

Lisa Pachence [: 00:13:57

Yes. That's so beautiful. What a what a perfect encapsulation of some of the power of coaching. Like, reflecting on it. What's working? What's not working? Rarely do we pause and go, okay. How was my week? What were my goals? What did I accomplish? What didn't get done? What are the gaps? What are the things that I'm working on? What are the skill sets that I was able to develop? What went well that I didn't actually acknowledge? Yes. And as women, we don't we don't usually do that. And men are much better at it.

Lisa Pachence [: 00:14:27

Then again, that's a cultural conditioning. Yeah. So for every single coaching session, I solidifying the accomplishments solidifying the accomplishments that we rarely stop, breathe, and go, Oh, yeah. That went well. And I think that looking at what went well is just as great of a teacher as what isn't working that needs fixing.

Shawna Rodrigues [: 00:15:01

It really, really is. It really is. And that's something that we've done, like, with my other podcast, the Grinch Show. We actually had an episode where we talked about burnout. And one of the solutions for burnout was actually to stop and do that reflection on a regular basis about what you're doing and what you're accomplishing and to revisit the things you're doing well because that's something that we don't do. So I think that as you're finding your community, it's good to have people to celebrate with and to reflect that with. And I think that's an important tool for all entrepreneurs, solopreneurs, founders to find their community and have that. But I think until you do, or as you're looking for that, that's an important tool to give folks.

Lisa Pachence [: 00:15:36

Yes. Have you read the book, Burnout by the Nagoski twins?

Shawna Rodrigues [: 00:15:40

We specifically read that book. My friend and I, my fellow MSW, he and I both read the book, and then we actually spent 2 episodes reflecting on the burnout the the stress cycle and reflecting on that specifically is what we did for that those 2 episodes for the GRIT show. Yeah. Very, very important to have that conversation around that. It's a big epidemic, and I feel like people need to address burnout. And I think that for entrepreneurs and solopreneurs and folks working independently, I think it's a it's a big issue.

Lisa Pachence [: 00:16:08

Did you see recently that the health care workers for Kaiser Permanente will probably go on strike because of how high burn I read it this morning, and I'm I might be butchering the number, but it was something like 79% of healthcare workers currently feel burnt out. Currently, like, right now, in this moment, feel burnt out. And it you're right. It is absolutely a crisis. I I think across the board, there are so many people feeling that way. But especially service workers and caregivers, I think, feel the brunt of burnout at any point in time. And, of course, you know, COVID and the great resignation exacerbated burnout everywhere. It's something embedded in our culture that we celebrate overwhelm, and burnout, and busyness like it's a trophy.

Lisa Pachence [: 00:17:01

Like, this is the thing that we should be doing. You work harder than everyone else. You do more things. You're more visible. You're more, etcetera, etcetera. And then we think that there's a trophy at the end of that race. And there is no trophy. The only trophy is more busyness.

Lisa Pachence [: 00:17:18

Instead of really looking at, okay, well, what's important to me? What's my priority here? If my intention in life is to be successful, how would I define success? And I don't know about you. I'd love to hear your answer to that question. But when I really looked at success, it was having peace and joy. And it had me think, like, why was I burning myself out in this marathon to be successful when actually what I what success was for me is having peace and joy and then being able to provide that to others.

Shawna Rodrigues [: 00:17:59

Yes. Well, I think that's the thing. And I wonder for our listener that's with us today, how often people try and just offer you solutions and their solutions is 20 more things for you to do and 20 more things for you to worry about. And they just add to your plate instead of it being, you know, you're launching this business, you're an entrepreneur, you're the founder, everything lands on your plate. What, what are the things that can make this easier? What are the things that can, like, be less? Are there things that you can let go of? I know it's hard to let go of things. I know that you want to do the best by your business and you want to give more and you're trying to be there for your clients and get the best. Is there anything that you can possibly let go of even though that's hard? And that those are the things that anyone's saying. No one's saying that to you.

Shawna Rodrigues [: 00:18:46

Everyone's got, like, oh, what about this and what about this and what about this and what about this and adding to your plate and adding to your list with the best of intentions, trying to help you be what they deem successful or see as successful instead of letting you work through the stress cycle or work through the ways that you can let go and be calm and be on the other side of things or remind you of saying, like, so it sounds like that call, that working with that vendor was super stressful for you. Was there something that went well this week? Is there a client you really work with that you enjoy? Is there something about your store that you're excited about implementing? Like, tell me again why you started this, because I know you were so excited when you first began this journey. And those aren't the questions you get asked and reminded of, and those are the things that kinda bring you back. And I wish that there was more space for that and room for those nourishing things instead of just everyone, like, you're stressed about the bills this month, so let me give you 500 more things you could do today. We'll make it better.

Lisa Pachence [: 00:19:48

Yes. And I think that we rarely we rarely stop and go, okay. Well, instead of what's on my to do list, what about my not do list?

Shawna Rodrigues [: 00:20:01

Yes. Not do list. Let's talk more about that.

Lisa Pachence [: 00:20:03

Yeah. Yeah. I'm all about simplification. I am all about what is the thing that we need to actually remove from the space. Because you can't from a belief and neurological standpoint, we can't actually put in a new, a new thought pattern, a new belief system until we take the other belief system out. And it's the same thing with our life. If we're trying to create a new client, but we're so busy we don't even have room for consultations, you actually have to remove something from that space. When coaches first start out, I always recommend looking at, okay, what does a full practice look like? Let's say it was 10 1 on 1 clients.

Lisa Pachence [: 00:20:43

Great. Put 10 one hour spots in your calendar. And for those 10 hours every single week, your job is to fill every one of those spots with a consultation and with a client.

Shawna Rodrigues [: 00:20:58

Mhmm.

Lisa Pachence [: 00:20:58

And only then only then can you take off those hours from your calendar, because they're then filled with clients. So you you have to actually put it into the space and take something out. I often recommend don't work on your website. Don't look at, like, you know, yet another newsletter or, you know, the copy that you're gonna write, blah blah blah. Go out and actually talk to people. Your priority is to go out and talk to people because that's what you love as a coach. Now I'm talking about coaching, specifically as an industry. That's our jobs.

Lisa Pachence [: 00:21:36

I I have it. That's why we become coaches because we like to talk to people. We like to communicate. We like to be in relationship. It's much easier to hide behind a website, a newsletter, social media. You were you're working on your TikTok video than it is to go out and actually talk to people. But I think simplicity is so key, and having someone there to reflect and to look at, okay. Well, what are you doing in your business that is a revenue generating activity? And what isn't a revenue generating activity? Then what's the diagram of, of what you love to do? And I love to put those two things together.

Lisa Pachence [: 00:22:13

What do you love, and what generates specifically clients and revenue? Yes.

Shawna Rodrigues [: 00:22:20

No. I love that. I love that thing in the middle. And to put that that time aside, I think is a brilliant thing. Because a lot of this conversation and authenticity amplified is to make you the most of who you are and then to attract your clients through that and bring them to you and create that community and create that connection. And I think those are the ways to do that and to reserve that time for your client and your community and to have that priority and to, like, muscle out the annoying call with a vendor and annoying dealing with a website beautiful idea. I love that. Oh.

Shawna Rodrigues [: 00:22:53

That's a great word, sacred. That's exactly what you're here for. And it's so easy for all the things. Our world is so full of those things that wanna just come and elbow all of that out. So I think it's important that we don't let that stuff get all boiled out. I think that's brilliant and perfect. That is fabulous. So are there any other because I know that you have, you know, your top secrets of having a referral based wait listed 6 figure coaching business.

Shawna Rodrigues [: 00:23:22

Is there any other secrets that you wanna kind of add in that we can add to our conversation?

Lisa Pachence [: 00:23:27

Oh, I got so many. I think that, you know, looking at keeping things simple, remembering to get uncomfortably over supported, meaning, you know, who are your mentors? Who are you speaking to in your community? Who are the mayors in your community that you have yet to tap into? I'm not talking about selling to your friends and family. I'm merely talking about getting people on your team. Like, who's in your village, so to speak? Who are the people that are really on board? Sometimes you have to go out and grow it. Sometimes there are people there who you just haven't tapped into or that you're afraid of asking. Sometimes it's those, quote, unquote, weak ties. I don't know if you've heard of the weak ties conversation No. That when I came from the recruiting and HR world, And I always looked at referrals into my, my company with a, you know, much much more higher degree of, like, respect and inspection and treating them with kid gloves because they're referred by someone in my company, usually, or referred by my trusted sources.

Lisa Pachence [: 00:24:40

They're a trusted source. However, there's studies that are done that show it's not actually the first degree of people that trust that you trust in your network, so the, you know, the close friends and and family. But it's actually the weak ties. It's the second degree connections. It's the friend of a friend. Those are actually the people that usually get you jobs. Those are the people that will usually refer you to those key networks and accesses to conference conferences or other contacts, those are actually the people to nurture. So one degree outside of your friend network.

Lisa Pachence [: 00:25:18

The and they're called weak ties.

Shawna Rodrigues [: 00:25:22

Weak ties are actually the strong links.

Lisa Pachence [: 00:25:24

Yes. Yeah. Oh, I love that.

Shawna Rodrigues [: 00:25:25

What a great book liner. Strong links. We're gonna go over that. I'm gonna write this down. Weak ties are the strong links.

Shawna Rodrigues [: 00:25:30

I love it. Yes. Well, I think in my podcast network all the time, like, I talk to folks about the fact that in the beginning, you have your friends and family are paying attention. They're probably actually been listening. That's gonna end after 20 to 30 days. But that 20, 30 days and they're paying attention, you need them to you can give them the tools so they will post on their social network so they will, like, spread the word so that the people that'll actually listen find out. So, like, you don't expect them to stay around. Do not get mad when your aunt Marjorie stops listening because you don't expect your aunt.

Shawna Rodrigues [: 00:25:58

I'm still shocked that one of my oldest friends is my biggest fan. I can't believe she's my biggest fan. I never expected her to listen past episode 3. And she is, which just shocks me. But the people they tell are the people that are actually gonna you're gonna resonate with. They'll listen to your podcast and stick around and become those strong links. So I love this. The weak ties become the strong links.

Shawna Rodrigues [: 00:26:18

I think that that's exactly a better way to explain, and I do even know there's research for it. So it's great that the research supports that I already knew. But I love it when you're doing that. Yes. But it makes sense with any business if that's the case.

Lisa Pachence [: 00:26:29

Those weak ties become your biggest advocate. They become your strongest links. Yeah. And it takes something to go outside of your immediate network and to start to build those contacts and connections. So I would say that that's one thing. Start to build your village, and start to tap into those weak ties, which are your strong links. The second thing is to take a look at the difference between activity versus action in your business. And this is Cool.

Lisa Pachence [: 00:26:57

Yeah. This is another different lens on the revenue generating activities. Mhmm. Oftentimes, when we start out, we do a lot of activity. We're we're, like, trying new things, and we're talking to people, and we're, you know, maybe we're on a podcast or 2 when we're building our website, and we're we're very busy. Very busy. Busy, busy. Yes.

Lisa Pachence [: 00:27:17

But are you taking aligned, purposeful action, or are you just busy with stuff? And it's easy to get busy with stuff because, you know, our bodies and our minds will go to the path of least resistance.

Shawna Rodrigues [: 00:27:31

Mhmm.

Lisa Pachence [: 00:27:32

Usually, the activity is not the thing that is going to really grow your business in a purposeful, successful direction because the purposeful, successful direction is usually the scary, big, bold, resistance fueled steps. And maybe not for everyone, but I find for a lot of us when we're trying to push the envelope on our business, the reason why we're not already there is because we're busy with activity and not that action that's gonna break through that next quantum leap in our business. It's that difference between having, like, 3 or 4 or 5 clients versus having a full practice, or a full practice to having, you know, 6 7 figures and building out a team and having programs. So activity, busyness, maybe not totally aligned versus action, the 1, 2, 3 simple things you need to do in your business.

Shawna Rodrigues [: 00:28:27

Aligned action. I like it. That makes me a good sense. No. Those are so helpful. I love that. And so as we start to get to the other side of things, we love to always explore authenticity. So what do you think are qualities that really exemplify authenticity in yourself or in people you know? Like, what are some qualities that you feel like exemplify authenticity?

Lisa Pachence [: 00:28:50

Self awareness, curiosity of self and others, transparency. Oh.

Shawna Rodrigues [: 00:28:57

You're gonna name them all. Like, we're gonna be like, just like we have to be love for anyone else. I love those. Those are those are fun. And I did not ask for everyone watching or listening. I did not ask for these in advance. She just was like, you're just on it. That's awesome.

Shawna Rodrigues [: 00:29:08

I love it. Okay. So for sharing expertise to kinda draw all in. So what do you think is the best advice to give to our audience about trying to amplify their message to better connect with clients? Like, what do you feel like has been the best thing you've done in your business or best advice you've heard to be able to amplify your message and better connect with clients?

Lisa Pachence [: 00:29:27

Talk to your clients. Period. Create a list of questions, get curious, and talk to the people who are your dream clients. Even actually, even if they aren't your clients, the people that you would love to work with. Create a questionnaire and say, you know, Shauna, I'd love 15 minutes of your time to have a a virtual connection. I got some I got some questions for you. I'm looking to amplify my voice. And I would ask questions like, what are your biggest problems? What are your biggest hopes and dreams? If you could wave a magic wand, what might be the 3 or 5 biggest breakthroughs that you'd want on the planet? And I would develop language based on what you say, based on what my audience, my ideal clients would say.

Lisa Pachence [: 00:30:13

I would start to form marketing that speaks to those things. It speaks to solving those problems. It speaks to the pain points, and it speaks to the to the feelings on the other side, not just of the pain and, oh, I have a solution, but actually serving you. What are some things that I can bring? I created the Energy Audit, Time and Energy Management Mastery, as a way to serve these clients, because I found that so many of my female entrepreneurs are getting to this place where they're experiencing burnout. And Mhmm. The audit allows you to simply go through and select one of the 10 different most common themes of burnout. So that could look like being lost or not having purpose. It could look like not having boundaries.

Lisa Pachence [: 00:31:07

It could look like being low in self care and self love. It could look like being low in terms of connection and community. Mhmm. And once you identify those things, you can start to work on that, which is why I think authenticity requires self awareness and curiosity. And same thing with amplifying your message and your authenticity. You have to be aware of those things in order to serve the audience and truly serve, provide value. I really believe that those of your clients will come back over and over because you are serving them so powerfully, they will never forget how they felt with you.

Shawna Rodrigues [: 00:31:47

Yes. And you can't give them that empty cup. So you need to, like, prevent the burnout, and you need to be able to, like, find out where you're feeling depleted so you can start giving back in that area so you can connect with your clients. You can attract more. Because you can't attract when you're feeling completely depleted and feeling burnt out. So Yeah. That's beautiful. And they can find this on your website.

Shawna Rodrigues [: 00:32:07

Correct?

Lisa Pachence [: 00:32:08

Yes. www.coachingwithlp.com.

Shawna Rodrigues [: 00:32:14

Perfect. We will have that in the show notes as well as a more detailed bio since we just gave you our favorite things and your favorite things about you. Thank you so much. This has been such a valuable conversation, and I really feel like our folks listening are gonna grow from it and value it immensely. So thank you for being here as a daily as that.

Lisa Pachence [: 00:32:30

Thank you, Shawna. This was lovely. I'd love to come back and continue the conversation. You're doing amazing things on such a mission to amplify voices everywhere. So thank you for what you do.

Shawna Rodrigues [: 00:32:41

Yes. We need we need more voices that people can connect with and have that community. Thank you. Yeah. Thank you.